Head of Sales and Marketing

Placements24; Vereeniging; Hybrid; ZAR 700,000 - 1,200,000; Full time

Benefits offered by this job

Annual bonus

Medical aid

Provident fund

Career development opportunities

Job summary

Placements24 in Vereeniging is seeking a dynamic Head of Sales and Marketing to lead a high-performance team and shape the commercial strategy. You will drive revenue growth, expand market share, and boost brand visibility across traditional and digital channels.

The role requires a strong background in go-to-market execution, budgeting, and leadership with a proven track record in consumer goods markets. A competitive salary and career development opportunities are offered.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA or equivalent is highly desirable.
• 8-10 years of experience in sales and marketing leadership.
• Proven go-to-market strategy experience.
• Strong knowledge of traditional and digital marketing channels.
• Excellent leadership and communication skills.
• Familiarity with the Vereeniging market is advantageous.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies aligned with company goals.
• Lead, manage, and mentor the sales and marketing teams, fostering a collaborative and results-driven environment.
• Set sales targets and marketing objectives, monitoring performance against KPIs and implementing adjustments as needed.
• Oversee market research, competitive analysis, and customer segmentation to identify new opportunities.
• Develop and manage the sales and marketing budget, ensuring optimal resource allocation and ROI.
• Create and execute integrated marketing campaigns across various channels (digital, traditional, social media).
• Drive lead generation, customer acquisition, and customer retention initiatives.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Analyze sales data and marketing campaign performance to optimize strategies and tactics.
• Represent the company at industry events and trade shows.

Skills

Leadership

Strategic thinking

Go-to-market strategy

Budget management

Communication

Negotiation

Education

Bachelor's degree

MBA

Job description

About the Role

Our client, a rapidly expanding consumer goods company, is seeking a dynamic and results-oriented Head of Sales and Marketing to spearhead their commercial strategy in **Vereeniging, Gauteng**. This senior leadership position is responsible for developing and executing integrated sales and marketing plans that drive revenue growth, expand market share, and enhance brand visibility. The ideal candidate will possess a strong understanding of market trends, consumer behavior, and effective sales and marketing tactics. You will lead a talented team of sales and marketing professionals, fostering a culture of innovation and high performance. This is a crucial role for achieving ambitious business objectives and contributing significantly to the company's overall success.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies aligned with company goals.
• Lead, manage, and mentor the sales and marketing teams, fostering a collaborative and results-driven environment.
• Set sales targets and marketing objectives, monitoring performance against KPIs and implementing adjustments as needed.
• Oversee market research, competitive analysis, and customer segmentation to identify new opportunities.
• Develop and manage the sales and marketing budget, ensuring optimal resource allocation and ROI.
• Create and execute integrated marketing campaigns across various channels (digital, traditional, social media).
• Drive lead generation, customer acquisition, and customer retention initiatives.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Analyze sales data and marketing campaign performance to optimize strategies and tactics.
• Represent the company at industry events and trade shows.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An MBA or equivalent is highly desirable.
• Minimum of 8-10 years of experience in sales and marketing leadership roles, with a proven track record of success.
• Demonstrated experience in developing and executing successful go-to-market strategies.
• Strong understanding of both traditional and digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent leadership, team management, and motivational skills.
• Strong analytical and strategic thinking abilities.
• Proven ability to manage budgets and deliver against financial targets.
• Excellent communication, negotiation, and presentation skills.
• Experience within the consumer goods sector is a plus.
• Familiarity with the **Vereeniging, Gauteng** market is advantageous.

Benefits

Our client offers a competitive salary package, including an annual bonus structure, comprehensive medical aid, a provident fund, and opportunities for professional development and career advancement. We believe in fostering a positive and collaborative work environment that supports work-life balance and recognizes employee contributions. Join our growing team and play a key role in shaping the future of our brand.