Head of Discoverability

Gugulethu Ndayi; Johannesburg; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Regenesys seeks a Head of Discoverability in Johannesburg to make brands and programmes easy to find across search engines, AI answer engines, social and owned channels.

You will lead Content and SEO, set editorial strategy, and ensure content ranks well and appears in AI-generated answers while guiding teams and aligning with business priorities.

This senior role requires a decade in content or SEO, leadership experience, and strong analytics to measure performance and drive growth.

Qualifications

• 10+ years in content and/or SEO, with at least 4 years leading teams.
• Deep knowledge of technical SEO, plus current understanding of AEO and GEO.
• Proven editorial leadership across multiple brands or audiences.
• Strong analytics skills, including Google Search Console, GA4 and SEO platforms.
• Degree in journalism, communications, marketing or a related field.

Responsibilities

• Set discoverability strategy across content, SEO (technical, on-page and off-page), answer engine optimisation (AEO) and generative engine optimisation (GEO).
• Lead the Content Lead and SEO Lead, and develop their teams.
• Own the editorial strategy and calendar, aligned to business unit priorities and intake cycles.
• Make sure programme and school content is structured to rank in search and to appear in AI-generated answers.
• Drive technical SEO priorities with Marketing Operations and the web development team.
• Develop thought leadership content with academics and senior leaders.
• Set and protect brand voice and content standards across the group's brands.
• Work with the Performance team on landing page content and on combined paid and organic search performance.
• Introduce AI tools into content production, with clear quality controls.
• Measure and report organic performance by business unit.

Skills

Editorial leadership

SEO strategy

Analytics

Team leadership

Education

Degree in journalism/communications/marketing

Tools

Google Search Console

GA4

SEO platforms

Job description

Annually Cost To Company (Market related, Negotiable)

Purpose of the role

The Head of Discoverability makes Regenesys brands and programmes easy to find and choose wherever prospective students look: search engines, AI answer engines, social and owned channels. The role leads content and SEO as one discipline.

Key responsibilities

• Set discoverability strategy across content, SEO (technical, on-page and off-page), answer engine optimisation (AEO) and generative engine optimisation (GEO).
• Lead the Content Lead and SEO Lead, and develop their teams.
• Own the editorial strategy and calendar, aligned to business unit priorities and intake cycles.
• Make sure programme and school content is structured to rank in search and to appear in AI-generated answers.
• Drive technical SEO priorities with Marketing Operations and the web development team.
• Develop thought leadership content with academics and senior leaders.
• Set and protect brand voice and content standards across the group's brands.
• Work with the Performance team on landing page content and on combined paid and organic search performance.
• Introduce AI tools into content production, with clear quality controls.
• Measure and report organic performance by business unit.

Key performance indicators

Indicative. Final KPIs are agreed on appointment.

• Organic traffic and leads by business unit
• Visibility for priority programme search terms
• Presence in AI-generated answers
• Content output against the editorial calendar
• Content-assisted conversions
• Technical SEO health

Requirements

• 10 years or more in content and/or SEO, including at least 4 years leading teams.
• Deep SEO knowledge, including technical SEO, plus current understanding of AEO and GEO.
• Proven editorial leadership across multiple brands or audiences.
• Strong analytics skills, including Google Search Console, GA4 and SEO platforms.
• A degree in journalism, communications, marketing or a related field.