SEO & Analytics Manager

LSV Personnel; Johannesburg; On-site; ZAR 700,000 - 980,000; Full time

Job summary

LSV Personnel in Johannesburg is seeking an SEO & Analytics Manager to lead the development and optimisation of our digital ecosystem. You will enhance consumer engagement, improve search visibility and drive marketing performance through data-driven insights.

As the specialist in digital platforms, analytics and marketing technology, you will collaborate with Brand Managers to optimise campaigns, websites and dashboards, delivering measurable business outcomes.

Qualifications

• Bachelor's degree or equivalent in marketing, information systems or related field.
• Google Analytics Certification and Google Ads Certification required.
• SEO or Digital Marketing certifications preferred.

Responsibilities

• Develop and optimise the digital ecosystem to maximise consumer engagement and marketing performance.
• Act as the organisation's specialist in digital platforms, SEO, website optimisation, analytics and marketing technology.
• Partner with Brand Managers to improve effectiveness of consumer marketing initiatives through data-driven insights and continuous optimisation.
• Ensure all digital touchpoints deliver measurable business outcomes.

Skills

Digital Marketing

SEO

Data-driven insights

Education

Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business

Google Analytics Certification

Google Ads Certification

SEO or Digital Marketing certifications

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Search Console

CMS (WordPress)

Job description

The SEO & Analytics Manager is responsible for developing and optimising digital ecosystem to maximise consumer engagement, discoverability and marketing performance.

Acting as the organisation's specialist in digital platforms, SEO, website optimisation, analytics and marketing technology, this role partners with Brand Managers to improve the effectiveness of consumer marketing initiatives through data-driven insights, technical excellence and continuous optimisation.

While Brand Managers remain accountable for brand performance, the SEO & Analytics Manager provides the expertise, systems and insights required to ensure all digital touchpoints deliver measurable business outcomes.

Minimum Requirements

Education

• Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business.

• Google Analytics Certification.

• Google Ads Certification.

• SEO or Digital Marketing certifications.

Experience

• 5+ years' experience in digital marketing, website management, SEO or analytics.

• Proven experience managing websites and digital platforms.

• Strong experience with digital analytics and reporting.

• Experience with Google Analytics 4, Google Tag Manager, Search Console and Looker Studio.

• Experience with CMS platforms (WordPress or equivalent).

• Consumer Health, Healthcare or FMCG experience.