Head of Discoverability

ManpowerGroup Malta; Gauteng; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

ManpowerGroup Malta is seeking a senior Content & SEO leader to shape discoverability for a global audience. You will own the editorial strategy, guide a content and SEO team, and align work with business unit priorities.

You will drive technical SEO, AEO and GEO, integrate AI tools with quality controls, and measure organic performance across business units to deliver on growth targets. The role requires a decade+ in content/SEO, hands-on leadership of multi-brand programs, and strong

Qualifications

• 10+ years in content and/or SEO with leadership experience.
• In-depth knowledge of technical SEO, AEO and GEO.
• Proven editorial leadership across multiple brands.
• Strong analytics with GA4, Google Search Console.

Responsibilities

• Set discoverability strategy across content and SEO.
• Lead Content Lead and SEO Lead and develop their teams.
• Own the editorial strategy and calendar aligned to priorities.
• Make sure programme and school content ranks in search and AI-generated answers.
• Drive technical SEO priorities with Marketing Operations and web team.
• Develop thought leadership content with academics and senior leaders.
• Set and protect brand voice and content standards across brands.
• Work with Performance team on landing page content and paid+organic search.
• Introduce AI tools into content production with quality controls.
• Measure and report organic performance by business unit.

Skills

Content strategy

SEO leadership

Editorial leadership

Analytics

Education

Journalism degree

Communications degree

Marketing degree

Tools

GA4

Search Console

SEO platforms

Job description

Key responsibilities

• Set discoverability strategy across content, SEO (technical, on-page and off-page), answer engine optimisation (AEO) and generative engine optimisation (GEO).
• Lead the Content Lead and SEO Lead, and develop their teams.
• Own the editorial strategy and calendar, aligned to business unit priorities and intake cycles.
• Make sure programme and school content is structured to rank in search and to appear in AI-generated answers.
• Drive technical SEO priorities with Marketing Operations and the web development team.
• Develop thought leadership content with academics and senior leaders.
• Set and protect brand voice and content standards across the group's brands.
• Work with the Performance team on landing page content and on combined paid and organic search performance.
• Introduce AI tools into content production, with clear quality controls.
• Measure and report organic performance by business unit.

Key performance indicators

Indicative. Final KPIs are agreed on appointment.

• Organic traffic and leads by business unit
• Visibility for priority programme search terms
• Presence in AI-generated answers
• Content output against the editorial calendar
• Content-assisted conversions
• Technical SEO health

Requirements

• 10 years or more in content and/or SEO, including at least 4 years leading teams.
• Deep SEO knowledge, including technical SEO, plus current understanding of AEO and GEO.
• Proven editorial leadership across multiple brands or audiences.
• Strong analytics skills, including Google Search Console, GA4 and SEO platforms.
• A degree in journalism, communications, marketing or a related field.