E-commerce Growth & Digital Marketing Lead

Placements24; Cape Town; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Highly competitive salary package

Annual bonuses

Comprehensive medical aid

Retirement fund

Employee discount on company products

Vibrant Cape Town office

Job summary

Placements24 in Cape Town is seeking an experienced E-commerce Digital Marketing Lead to steer online sales and marketing for our client’s platforms. You will define and execute a comprehensive digital strategy across SEO, SEM, email, affiliates, and social media to drive customer acquisition and revenue growth.

You will analyze performance data, optimize campaigns, and manage a team of digital marketing specialists while collaborating with product, sales, and IT to deliver seamless online

Qualifications

• Minimum of 5 years in digital marketing with ecommerce focus.
• Proven track record of revenue growth through digital strategies.
• Experience with SEO/SEM, Google Analytics, email platforms, and social ads.
• Strong leadership and team management.
• Analytical skills to translate data into insights.
• Bachelor's degree in Marketing or Business; Master's preferred.

Responsibilities

• Develop and execute a strategic roadmap for all digital marketing channels to achieve ecommerce sales targets.
• Oversee SEO, SEM, paid social, email marketing, and affiliate programs to maximize customer acquisition and retention.
• Analyze campaign performance data, website analytics, and market trends to identify opportunities for optimization and growth.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement.
• Collaborate with product development, sales, and IT to ensure seamless online customer experiences.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.

Skills

Digital marketing

SEO/SEM

Team leadership

Data analysis

Education

Bachelor's degree in Marketing or Business

Master's degree (preferred)

Tools

Google Analytics

Email marketing platforms

Social media advertising

Job description

Placements24 in Cape Town is seeking an experienced E-commerce Digital Marketing Lead to steer online sales and marketing for our client’s platforms. You will define and execute a comprehensive digital strategy across SEO, SEM, email, affiliates, and social media to drive customer acquisition and revenue growth.

You will analyze performance data, optimize campaigns, and manage a team of digital marketing specialists while collaborating with product, sales, and IT to deliver seamless online