Head of Digital Content Strategy (Gaming)

Placements24; Randfontein; Hybrid; ZAR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Health insurance (medical, dental, and

Vision coverage

Job summary

Placements24 in Rustenburg, North West is seeking a visionary Head of Digital Content Strategy to lead multi-platform content, drive user acquisition and engagement, and shape storytelling across gaming channels. You will direct a creative team, collaborate with product and marketing, and leverage data to optimize content performance.

The role offers a remote-first setup with a strong emphasis on gaming culture, analytics, and cross-functional collaboration to build a compelling online presence

Qualifications

• Minimum of 7 years in digital content strategy, marketing, or communications.
• Proven track record of developing and executing successful digital content strategies.
• Deep understanding of social media platforms, CMS, and analytics tools.
• Experience leading creative teams and managing external agencies.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Responsibilities

• Develop and implement a multi-platform digital content strategy aligned with business objectives and audience needs.
• Oversee creation, curation, and distribution of content across social, websites, blogs, video platforms, and in-game channels.
• Analyze content performance metrics to identify trends, insights, and optimization opportunities.
• Lead and mentor a team of content creators, social media managers, and digital strategists.
• Collaborate with product, marketing, and community management teams for cohesive campaigns.
• Stay abreast of emerging digital trends, platforms, and gaming industry competitors.
• Manage content calendars to ensure timely, high-quality delivery.
• Define KPIs for content strategy and track progress against goals.
• Develop SEO, content distribution, and audience growth strategies.
• Manage content budgets and allocate resources across initiatives in Rustenburg, North West.

Skills

Digital content strategy

Gaming/interactive entertainment

Leadership

Data analysis

Social media

Cross-functional collaboration

Video production

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Analytics tools

Content management systems

SEO tools

Job description

About the Role

Our client, a leading innovator in the interactive entertainment space, is seeking a visionary Head of Digital Content Strategy to join their growing team in Rustenburg, North West . This role is paramount in shaping the narrative and engagement strategies across all our client's digital platforms, with a specific focus on the burgeoning gaming sector. You will be responsible for developing and executing a comprehensive content strategy that drives user acquisition, engagement, and retention. The ideal candidate will possess a deep understanding of digital media trends, gaming culture, and data-driven decision-making. This is a unique opportunity to influence the direction of digital content within a dynamic and fast-paced industry in Rustenburg, North West , and contribute to the success of groundbreaking gaming experiences. Your expertise will be key in building a compelling online presence.

Key Responsibilities

• Develop and implement a multi-platform digital content strategy aligned with business objectives and target audience needs.
• Oversee the creation, curation, and distribution of engaging content across social media, websites, blogs, video platforms, and in-game channels.
• Analyze content performance metrics to identify trends, insights, and areas for optimization.
• Lead and mentor a team of content creators, social media managers, and digital strategists.
• Collaborate closely with product, marketing, and community management teams to ensure cohesive messaging and integrated campaigns.
• Stay abreast of emerging digital trends, new platforms, and competitor activities, particularly within the gaming industry.
• Manage content calendars, ensuring timely and consistent delivery of high-quality content.
• Define key performance indicators (KPIs) for content strategy and track progress against goals.
• Develop strategies for SEO, content distribution, and audience growth.
• Manage content budgets and allocate resources effectively across various initiatives in Rustenburg, North West .

Requirements

• Minimum of 7 years of experience in digital content strategy, marketing, or communications, with a strong emphasis on gaming or interactive entertainment.
• Proven track record of developing and executing successful digital content strategies that drive measurable results.
• Deep understanding of social media platforms, content management systems, and analytics tools.
• Excellent knowledge of gaming culture, trends, and communities.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience in managing creative teams and external agencies.
• Proficiency in data analysis and the ability to translate insights into actionable strategies.
• Strategic thinker with a creative mindset and a passion for digital storytelling.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience with video production and editing is a plus.

Benefits

• Our client offers a competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage, including medical, dental, and vision, is provided.
• Employees receive generous paid time off, including vacation days and sick leave.
• Opportunities for professional development, including attendance at industry conferences and training programs, are available.
• This is a remote-first role, offering flexibility and the ability to work from anywhere.
• You will be part of an innovative company culture that values creativity and collaboration, contributing to the cutting edge of digital content in the gaming world, specifically supporting our Rustenburg, North West hub.