Head of Gaming Content Strategy (Remote)

Placements24; Randfontein; Hybrid; ZAR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Health insurance (medical, dental, and

Vision coverage

Job summary

Placements24 in Rustenburg, North West is seeking a visionary Head of Digital Content Strategy to lead multi-platform content, drive user acquisition and engagement, and shape storytelling across gaming channels. You will direct a creative team, collaborate with product and marketing, and leverage data to optimize content performance.

The role offers a remote-first setup with a strong emphasis on gaming culture, analytics, and cross-functional collaboration to build a compelling online presence

Qualifications

• Minimum of 7 years in digital content strategy, marketing, or communications.
• Proven track record of developing and executing successful digital content strategies.
• Deep understanding of social media platforms, CMS, and analytics tools.
• Experience leading creative teams and managing external agencies.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Responsibilities

• Develop and implement a multi-platform digital content strategy aligned with business objectives and audience needs.
• Oversee creation, curation, and distribution of content across social, websites, blogs, video platforms, and in-game channels.
• Analyze content performance metrics to identify trends, insights, and optimization opportunities.
• Lead and mentor a team of content creators, social media managers, and digital strategists.
• Collaborate with product, marketing, and community management teams for cohesive campaigns.
• Stay abreast of emerging digital trends, platforms, and gaming industry competitors.
• Manage content calendars to ensure timely, high-quality delivery.
• Define KPIs for content strategy and track progress against goals.
• Develop SEO, content distribution, and audience growth strategies.
• Manage content budgets and allocate resources across initiatives in Rustenburg, North West.

Skills

Digital content strategy

Gaming/interactive entertainment

Leadership

Data analysis

Social media

Cross-functional collaboration

Video production

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Analytics tools

Content management systems

SEO tools

Job description

Placements24 in Rustenburg, North West is seeking a visionary Head of Digital Content Strategy to lead multi-platform content, drive user acquisition and engagement, and shape storytelling across gaming channels. You will direct a creative team, collaborate with product and marketing, and leverage data to optimize content performance.

The role offers a remote-first setup with a strong emphasis on gaming culture, analytics, and cross-functional collaboration to build a compelling online presence