Growth Specialist

Codekeeper; South Africa; Remote; ZAR 993,000 - 1,820,000; Full time

Job summary

Codekeeper is seeking a methodical Growth Specialist to accelerate our global expansion. You’ll drive inbound and outbound campaigns, SEO/SEA, marketing automation, and data-driven optimization across projects with Sales and Product teams.

You’ll manage campaigns end-to-end, from concept to reporting, build landing pages and CTAs, create nurture emails, and ensure a coherent brand experience in a remote-first environment with opportunities to own initiatives and grow.

Qualifications

• Strong understanding of digital marketing, growth, and performance channels.
• Experience with inbound and outbound campaigns, SEO, SEA, and marketing automation.
• Fluent in English (written and verbal).

Responsibilities

• Manage and optimize SEO and SEA initiatives.
• Plan, launch, and improve paid ad campaigns (Google Ads, Microsoft Ads, etc.).
• Develop and manage landing pages aligned to campaign goals.
• Create and refine CTAs across channels.
• Build and execute email marketing flows (automation, drips, transactional, mass).
• Manage social media campaigns focused on lead generation and awareness.
• Collaborate with Sales and Product to improve lead quality.

Skills

Digital marketing

Growth

Performance channels

SEO

SEA

Lead generation

Campaign optimization

Data-driven

English communication

Tools

HubSpot

Google Ads

Microsoft Ads

Figma

Zapier

Job description

Codekeeper is looking for a methodical, data-driven, and proactive Growth Specialist to accelerate our global expansion. You bring a strong command of modern web marketing strategies - including inbound and outbound campaigns, SEO, SEA, marketing automation, and continuous performance optimization. You enjoy working in a fast-paced environment, excel with data, and know how to translate structured execution into measurable growth.

If you're motivated by building scalable marketing engines and delivering clear, trackable impact, this role is for you.

About The Role

As a Growth Specialist, you'll work across multiple projects that drive lead generation, campaign performance, and product visibility. You’ll be responsible for researching, planning, executing, and analyzing marketing initiatives, while collaborating closely with our Sales and Product teams.

You’ll manage campaigns end-to-end, from concept and setup to optimization and reporting, while ensuring a consistent and compelling brand experience. In our dynamic marketing environment, there’s always something happening, and there are plenty of opportunities to jump in, take ownership, and make a meaningful impact.

Innovate and Drive Growth

• Manage and optimize SEO and SEA initiatives
• Plan, launch, and improve paid ad campaigns (Google Ads, Microsoft Ads, etc.)
• Develop and manage landing pages aligned to campaign goals
• Create and refine CTAs across channels
• Build and execute email marketing flows (automations, drips, transactional, mass)
• Manage social media campaigns focused on lead generation and awareness
• Contribute to content creation for growth initiatives (ads, LP copy, nurture emails)

Analyze and Improve

• Track campaign performance, conversions, and ROI
• Analyze marketing metrics to identify opportunities for growth
• Test, measure, and iterate using data-driven insights

Collaborate and Execute

• Work closely with Sales to align messaging and improve lead quality
• Ensure cohesive brand representation across campaigns and platforms
• Communicate project progress clearly with internal stakeholders

Resolve and Propel

• Identify bottlenecks or performance issues and propose actionable solutions
• Make pragmatic decisions to keep campaigns moving and goals on track

Deliver Excellence

• Ensure all growth initiatives meet deadlines, stay within scope, and deliver measurable impact
• Maintain high standards of quality in all assets, campaigns, and reports

Why Codekeeper?

Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery and escrow solutions that mitigate third-party risks for businesses worldwide. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization and a strong, supportive culture.

What You Can Expect

• Passionate, fun-loving colleagues
• Startup mindset with room to grow and take ownership
• Regular team activities and gatherings
• Comprehensive onboarding with a structured ramp-up period
• Open communication and direct, constructive feedback
• A chance to excel in your career and make a meaningful impact

About You

• Strong understanding of digital marketing, growth, and performance channels
• Skilled in SEO, SEA, lead generation, and campaign optimization
• Data-driven mindset with the ability to translate insights into action
• Excellent communication and collaboration skills
• Highly organized with strong analytical and strategic thinking
• Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts)
• Comfortable working cross-functionally with Sales, Design, Product, and Leadership

Additional Requirements

• 3+ years of experience in growth, advertising, or digital marketing
• Experience with HubSpot, Google Ads, Microsoft Ads, and Figma
• Familiarity with Zapier is a plus
• Fluent in English (written and verbal)
• Strong organizational skills and ability to prioritize effectively
• A preference for pragmatism over idealism

Additional Info

Job Location:

Remote

Join us to shape the future of software escrow!