Growth Marketing Specialist - Multichannel Data-Driven Durban

Placements24; Durban; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Tools exposure

Team building

Career growth

Job summary

Placements24 is seeking a Growth Marketing Specialist in Durban to drive customer acquisition and retention through multi-channel campaigns. You will analyze user behavior, optimize conversion funnels, and run controlled experiments to identify growth opportunities.

You will collaborate with product and design teams to ensure a seamless customer journey and manage social media presence, email marketing, and paid ads. A data-driven, fast-paced, innovative mindset is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–4 years of experience in growth or digital marketing.
• Proven experience with digital marketing tools: GA, email platforms, social tools.
• Strong analytical skills to interpret data and derive insights.
• Experience with A/B testing and CRO techniques.
• Solid understanding of full marketing funnel and lifecycle.
• Creative mindset with a passion for experimentation and innovation.
• Strong communication and collaboration skills.
• Familiarity with SEO/SEM is a plus.
• Thrives in a fast-paced, results-driven environment.

Responsibilities

• Design and implement growth marketing campaigns across digital channels.
• Analyze user behaviour, funnels, and campaign data to identify growth opportunities.
• Develop and run A/B tests to improve conversion rates.
• Collaborate with product and design teams for a seamless customer experience.
• Grow and manage the company's social media presence and engagement.
• Develop and implement email marketing strategies, segmentation, and automation.
• Explore new marketing channels and growth hacking techniques.
• Track, report, and present growth metrics to marketing leadership.
• Contribute to overall marketing strategy and roadmap.

Skills

Analytics

A/B testing

Communication

Team collaboration

Funnel optimization

Education

Bachelor's degree

Tools

Google Analytics

Email marketing tools

Social media tools

Job description

Placements24 is seeking a Growth Marketing Specialist in Durban to drive customer acquisition and retention through multi-channel campaigns. You will analyze user behavior, optimize conversion funnels, and run controlled experiments to identify growth opportunities.

You will collaborate with product and design teams to ensure a seamless customer journey and manage social media presence, email marketing, and paid ads. A data-driven, fast-paced, innovative mindset is essential.