E‑Commerce Growth Marketing Specialist

Placements24; Durban; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Annual performance bonus

Training & certifications

Health, dental, and vision insurance

Job summary

Placements24 in Durban is seeking a results-driven Digital Marketing Specialist with a strong focus on e-commerce to drive online sales and brand visibility across SEO, SEM, email marketing, and social media advertising.

The role requires data-driven thinking, excellent analytical skills, and a track record of improving conversion rates. You will collaborate with the e-commerce team to align campaigns with product launches and promotions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of digital marketing experience with a focus on e-commerce.
• Proven experience in SEO, SEM, PPC management, and A/B testing.
• Strong analytical skills and proficiency with Google Analytics and related tools.
• Experience with email marketing platforms (Mailchimp, Klaviyo) and CRM systems.
• Excellent understanding of UX and conversion rate optimization.

Responsibilities

• Develop and execute digital marketing strategies to drive traffic and sales for the e-commerce site.
• Manage online campaigns on Google Ads and social media to maximize ROI.
• Conduct keyword research and on-page/off-page SEO to improve rankings.
• Plan and manage email campaigns, newsletters, and automations to nurture leads.
• Analyze website and campaign data, deliver regular reports and insights.
• Collaborate with web developers and content creators to optimize landing pages and user journeys.

Skills

SEO

SEM

PPC

Email marketing

Google Analytics

Google Tag Manager

A/B testing

UX

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Tag Manager

Mailchimp

Klaviyo

Job description

Placements24 in Durban is seeking a results-driven Digital Marketing Specialist with a strong focus on e-commerce to drive online sales and brand visibility across SEO, SEM, email marketing, and social media advertising.

The role requires data-driven thinking, excellent analytical skills, and a track record of improving conversion rates. You will collaborate with the e-commerce team to align campaigns with product launches and promotions.