Growth Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Access to analytics tools

Training resources

Collaborative culture

Job summary

Placements24 is seeking a data-driven Growth Marketing Specialist in Upington to accelerate customer acquisition and engagement through experiments across paid, email, SEO, and social channels. You’ll partner with product, sales, and engineering to design growth features and measure impact in a hybrid work setting.

The role requires a 3+ year track record in growth or performance marketing, strong analytics (GA, SQL, Tableau), and a proactive, experimental mindset.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years in growth marketing, performance marketing, or a related data-driven marketing role.
• Strong analytical skills and proficiency with data analysis tools (GA, SQL, Tableau).
• Experience designing and executing growth experiments and A/B tests.
• Familiarity with multiple marketing channels and digital advertising platforms.
• Proactive, experimental mindset with a data-driven approach.

Responsibilities

• Develop and execute growth marketing experiments across channels (paid acquisition, email, SEO, social).
• Analyze user behavior, market trends, and campaign data to identify growth opportunities.
• Implement A/B tests and experiments to optimize conversion, onboarding, and LTV.
• Collaborate with product and engineering to implement growth features and track impact.
• Manage and optimize paid campaigns focused on user acquisition and engagement.
• Report growth metrics and insights to stakeholders with recommendations.

Skills

Strong analytical skills

Proactive, experimental mindset

Education

Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field

Tools

Google Analytics

SQL

Tableau

Job description

About the Role

Our client is seeking a data-driven and innovative Growth Marketing Specialist to join their team in Upington, Northern Cape . This role is dedicated to identifying and executing strategies that accelerate customer acquisition, engagement, and retention through experimentation and optimization across various marketing channels. You will work closely with product, sales, and engineering teams to drive growth initiatives and measure their impact. This is an exciting opportunity for a results-focused marketer to contribute significantly to business expansion in a hybrid work setting.

Key Responsibilities

• Develop and execute growth marketing experiments across channels like paid acquisition, email marketing, SEO, and social media.
• Analyze user behavior, market trends, and campaign performance data to identify key growth opportunities.
• Implement A/B tests and other experiments to optimize conversion rates, user onboarding, and customer lifetime value.
• Collaborate with product and engineering teams to implement growth features and track their effectiveness.
• Manage and optimize paid advertising campaigns focused on user acquisition and engagement goals.
• Report on key growth metrics and insights to stakeholders, providing recommendations for future strategies.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years of experience in growth marketing, performance marketing, or a related data-driven marketing role.
• Strong analytical skills and proficiency with data analysis tools (e.g., Google Analytics, SQL, Tableau).
• Proven experience in designing and executing successful A/B tests and growth experiments.
• Familiarity with various marketing channels and digital advertising platforms.
• Excellent problem-solving abilities and a proactive, experimental mindset.

Benefits

• Competitive salary and performance-driven bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health benefits package.
• Access to advanced marketing analytics tools and training resources.
• A dynamic and collaborative work culture focused on innovation and results.