Growth Marketing Specialist

Placements24; Noord-Kaap; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous PTO

Professional development

Kimberley office

Job summary

Placements24 in Kimberley, South Africa, seeks a Growth Marketing Specialist to drive customer acquisition, activation, retention, and revenue. You will work with product, engineering, and sales to run growth experiments across channels in a data-driven, test-learn-iterate environment.

The role emphasizes optimizing funnels and CAC while collaborating across teams to fuel scalable growth. The ideal candidate has strong analytical skills, a track record of growth initiatives, and experience with

Qualifications

• Bachelor's degree in Marketing, Business, or a related quantitative field.

Responsibilities

• Design and execute data-driven growth marketing strategies focused on customer acquisition, engagement, and retention.
• Identify and prioritize growth opportunities through experimentation and A/B testing across channels.
• Develop and optimize marketing funnels, conversion pathways, and user journeys.
• Collaborate with product teams to implement features that drive user growth and engagement.
• Analyze campaign performance, track key growth metrics (e.g., CAC, LTV, churn rate), and report on findings.
• Manage paid acquisition channels, focusing on efficient customer acquisition cost (CAC).

Skills

Growth marketing

A/B testing

Data analysis

Funnel optimization

CAC/LTV analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business or related field

Tools

Marketing automation platforms

Job description

About the Role

Our client is seeking a dynamic and growth-focused Growth Marketing Specialist to join their team in Kimberley . This role is integral to driving customer acquisition, activation, retention, and revenue through innovative marketing strategies. You will work closely with product, engineering, and sales teams to identify and execute growth experiments across various channels. The ideal candidate is data-driven, possesses a strong understanding of digital marketing funnels, and is eager to test, learn, and iterate rapidly in a results-oriented environment. This position offers a unique opportunity to contribute significantly to the company's expansion and success.

Key Responsibilities

• Design and execute data-driven growth marketing strategies focused on customer acquisition, engagement, and retention.
• Identify and prioritize growth opportunities through experimentation and A/B testing across channels.
• Develop and optimize marketing funnels, conversion pathways, and user journeys.
• Collaborate with product teams to implement features that drive user growth and engagement.
• Analyze campaign performance, track key growth metrics (e.g., CAC, LTV, churn rate), and report on findings.
• Manage paid acquisition channels, focusing on efficient customer acquisition cost (CAC).

Requirements

• Bachelor's degree in Marketing, Business, or a related quantitative field.
• 3-5 years of experience in growth marketing, digital marketing, or performance marketing.
• Proven track record of successfully implementing growth initiatives and driving measurable results.
• Strong analytical skills and proficiency with data analysis tools and marketing automation platforms.
• Experience with A/B testing frameworks and conversion rate optimization (CRO).
• Excellent understanding of the full marketing funnel and customer lifecycle.

Benefits

• Competitive salary with performance incentives.
• Comprehensive health and retirement benefits package.
• Generous paid time off and holidays.
• Opportunities for professional development and skill enhancement in growth hacking.
• A collaborative and innovative team environment located in Kimberley .