Hybrid Growth Marketing Specialist: Data-Driven & Results

Placements24; Cape Town; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Access to analytics tools

Training resources

Collaborative culture

Job summary

Placements24 is seeking a data-driven Growth Marketing Specialist in Upington to accelerate customer acquisition and engagement through experiments across paid, email, SEO, and social channels. You’ll partner with product, sales, and engineering to design growth features and measure impact in a hybrid work setting.

The role requires a 3+ year track record in growth or performance marketing, strong analytics (GA, SQL, Tableau), and a proactive, experimental mindset.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3 years in growth marketing, performance marketing, or a related data-driven marketing role.
• Strong analytical skills and proficiency with data analysis tools (GA, SQL, Tableau).
• Experience designing and executing growth experiments and A/B tests.
• Familiarity with multiple marketing channels and digital advertising platforms.
• Proactive, experimental mindset with a data-driven approach.

Responsibilities

• Develop and execute growth marketing experiments across channels (paid acquisition, email, SEO, social).
• Analyze user behavior, market trends, and campaign data to identify growth opportunities.
• Implement A/B tests and experiments to optimize conversion, onboarding, and LTV.
• Collaborate with product and engineering to implement growth features and track impact.
• Manage and optimize paid campaigns focused on user acquisition and engagement.
• Report growth metrics and insights to stakeholders with recommendations.

Skills

Strong analytical skills

Proactive, experimental mindset

Education

Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field

Tools

Google Analytics

SQL

Tableau

Job description

Placements24 is seeking a data-driven Growth Marketing Specialist in Upington to accelerate customer acquisition and engagement through experiments across paid, email, SEO, and social channels. You’ll partner with product, sales, and engineering to design growth features and measure impact in a hybrid work setting.

The role requires a 3+ year track record in growth or performance marketing, strong analytics (GA, SQL, Tableau), and a proactive, experimental mindset.