Growth-Driven SEO/SEM Digital Marketer

Placements24; Upington; On-site; ZAR 260,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Exposure to digital strategies

Supportive team

Career development

Job summary

Placements24 in Upington, Northern Cape seeks a Digital Marketing Specialist focused on SEO and SEM to elevate online visibility, drive qualified traffic and maximize conversions for a fast-growing e-commerce firm.

You will design and manage SEO/SEM campaigns using Google Ads, Analytics and popular tools, perform keyword and market research, collaborate with content, design and web teams, and monitor performance to improve ROI.

Qualifications

• Proven SEO and SEM track record with multi-channel campaigns.
• Strong keyword research and on-page/off-page optimization skills.
• Experience with Google Ads, Analytics, Search Console and SEO tools (Moz/SEMrush/Ahrefs).
• Ability to translate data into actionable marketing strategies.
• Experience in content, social media, and email marketing.

Responsibilities

• Develop and implement SEO strategies to improve rankings and traffic.
• Manage SEM campaigns to drive leads and sales.
• Conduct keyword research and market trend analysis.
• Monitor and report campaign performance using analytics tools.
• Optimize content, landing pages and technical SEO.
• Manage paid social media campaigns and other channels.
• Collaborate with content creators, developers, and designers.
• Stay updated with SEO/SEM best practices and trends.
• Manage marketing budgets to achieve ROI targets.
• Identify opportunities to improve user experience and conversions.

Skills

SEO

SEM

Keyword research

Analytics

Content marketing

Social media marketing

Email marketing

Campaign management

A/B testing

CRO

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Google Ads

Google Analytics

Google Search Console

SEMrush

Moz

Ahrefs

Job description

Placements24 in Upington, Northern Cape seeks a Digital Marketing Specialist focused on SEO and SEM to elevate online visibility, drive qualified traffic and maximize conversions for a fast-growing e-commerce firm.

You will design and manage SEO/SEM campaigns using Google Ads, Analytics and popular tools, perform keyword and market research, collaborate with content, design and web teams, and monitor performance to improve ROI.