SEO-Driven Digital Marketing Manager: Organic Growth

Placements24; Upington; On-site; ZAR 375,000 - 550,000; Full time

Benefits offered by this job

Performance bonuses

Job summary

Placements24 is seeking an experienced Digital Marketing Manager with a strong focus on SEO to lead Upington’s online visibility and lead generation.

The role covers on-page and off-page SEO, technical audits, content optimization, and collaboration with content creators and developers to implement recommendations. A data-driven mindset and track record of improving organic rankings are essential.

Qualifications

• Must have proven experience as Digital Marketing Manager with SEO specialization.
• Track record of improving organic rankings and driving traffic through SEO initiatives.
• Bachelor's degree in Marketing, Digital Media, or related field.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research, competitor analysis, and site audits to identify optimization opportunities.
• Manage on-page SEO elements, including content optimization, meta tags, and site architecture.
• Oversee off-page SEO efforts, including link building and digital PR.
• Monitor and analyze website performance using tools like Google Analytics and Search Console, reporting on key SEO metrics.
• Stay current with search engine algorithm updates and industry best practices to ensure strategies remain effective.
• Collaborate with content creators and web developers to implement SEO recommendations.

Skills

SEO expertise

Google Analytics

Keyword research

Content strategy

Analytical skills

Leadership

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Placements24 is seeking an experienced Digital Marketing Manager with a strong focus on SEO to lead Upington’s online visibility and lead generation.

The role covers on-page and off-page SEO, technical audits, content optimization, and collaboration with content creators and developers to implement recommendations. A data-driven mindset and track record of improving organic rankings are essential.