Retail Paid Media Lead: End-to-End Growth

Brandesign; Cape Town; Sur place; ZAR 420 000 - 540 000; Plein temps

Résumé du poste

Brandesign is seeking a hands-on paid media specialist in Cape Town to own the account end-to-end across Google and Meta. You will drive strategy, build campaigns from strategy and creative, and partner with the rest of the agency to deliver revenue, margin and CAC improvements.

You will forecast spend, manage budgets, and participate in client meetings, presenting performance and defending recommendations with data-driven insights.

Qualifications

• Minimum three years in paid media, with retail or e-commerce accountability.
• Deep, current Google Ads proficiency including Shopping and Performance Max.
• Meta Ads Manager experience including catalogue management and creative testing.
• GA4 and attribution knowledge; familiarity with reporting and analytics.
• Excel or Google Sheets for pacing and return view dashboards.

Responsabilités

• Own the account end to end across Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and Meta.
• Forecast spend, control pacing, and justify budget decisions.
• Present performance and defend recommendations in client meetings.
• Develop the paid media function as the account grows.
• Coordinate with creative and audiences for planned testing and optimization.
• Protect measurement accuracy with GA4, conversions API and consent mode.

Connaissances

Google Ads

Meta Ads Manager

GA4

Attribution

Excel/Sheets

Budget management

Campaign reporting

Retail/e-commerce knowledge

Communication

Mentoring

Outils

Google Ads Console

Meta Ads Manager (Tool)

Conversions API

Consent Mode v2

Description du poste

Brandesign is seeking a hands-on paid media specialist in Cape Town to own the account end-to-end across Google and Meta. You will drive strategy, build campaigns from strategy and creative, and partner with the rest of the agency to deliver revenue, margin and CAC improvements.

You will forecast spend, manage budgets, and participate in client meetings, presenting performance and defending recommendations with data-driven insights.