Growth-Driven Digital Marketing Leader with AI & MarTech

Tracker inc.; Johannesburg; On-site; ZAR 900,000 - 1,700,000; Full time

Job summary

Tracker seeks an experienced Digital Marketing Manager to lead and accelerate growth through a data-driven, commercially minded approach. You will define and execute Tracker's digital strategy, focusing on performance marketing, customer acquisition, conversion optimisation and analytics to drive measurable ROI.

The role requires translating customer behaviour and data into actionable growth opportunities while strengthening Tracker's digital capability.

Qualifications

• Bachelor's degree in Marketing, Commerce, Business, Digital Marketing or a related discipline at NQF Level 7.
• 8+ years of digital marketing experience; senior leadership preferred.
• Proven track record in performance marketing, acquisition and ROI.

Responsibilities

• Develop and execute Tracker's digital marketing strategy and roadmap for growth.
• Lead performance marketing across paid search, paid social, display, programmatic and retargeting.
• Drive CAC/CPA/CPL and ROAS optimization and conversion rate improvements.
• Analyse campaigns and audience data to identify growth opportunities and optimisations.
• Oversee SEO, AI-enabled search/discovery optimisation and CRO initiatives.
• Manage MarTech stack, budgets, and relationships with agencies and vendors.

Skills

Strategic digital leadership

Performance marketing

Customer acquisition

Conversion optimization

Analytics

MarTech

AI in marketing

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics 4

Google Search Console

Meta Ads Manager

CRM & marketing automation

A/B testing

First-party data management

Job description

Tracker seeks an experienced Digital Marketing Manager to lead and accelerate growth through a data-driven, commercially minded approach. You will define and execute Tracker's digital strategy, focusing on performance marketing, customer acquisition, conversion optimisation and analytics to drive measurable ROI.

The role requires translating customer behaviour and data into actionable growth opportunities while strengthening Tracker's digital capability.