Digital Marketing & Customer Acquisition Manager

Being IT Solutions; Durbanville; On-site; ZAR 600,000 - 900,000; Full time

Job summary

BeingIT is seeking a Digital Marketing & Customer Acquisition Manager to drive growth across the full digital funnel. You will turn marketing investment into qualified leads, sales opportunities, and measurable growth.

The role focuses on strategy, paid campaign optimisation, audience targeting, partner collaboration, and data-driven ROI improvements to move prospects through the pipeline and enhance conversion journeys.

Qualifications

• 3–5 years' experience in digital marketing, customer acquisition, growth marketing or digital sales.
• Strong commercial and analytical thinking.
• Proven experience with paid digital campaigns and lead generation.
• Experience managing agencies or external suppliers.
• CRM and sales-pipeline experience.
• Excellent communication and relationship-building skills.
• A strong understanding of conversion funnels and customer journeys.

Responsibilities

• Develop and manage the digital customer acquisition strategy.
• Plan and optimise paid campaigns across relevant digital channels.
• Identify target audiences and opportunities for growth.
• Work with external marketing and creative partners to deliver campaigns.
• Analyse campaign, lead and sales data to improve ROI.
• Own lead-generation processes and ensure effective qualification and follow-up.
• Work closely with sales to move prospects through the pipeline.
• Identify opportunities for automation, nurturing and conversion optimisation.
• Track acquisition costs, conversion rates, pipeline value and revenue contribution.
• Continuously test, measure and improve the customer journey.

Skills

Digital marketing

Customer acquisition

Growth marketing

Paid campaigns

Lead generation

CRM

Analytics

Communication

Relationship-building

Funnel optimization

Tools

CRM systems

Analytics tools

Job description

BeingIT is looking for a Digital Marketing & Customer Acquisition Manager to drive customer growth across the full digital acquisition funnel.

This role goes beyond campaigns and content. You will be responsible for turning marketing investment into qualified leads, sales opportunities and measurable customer growth.

You will:

• Develop and manage the digital customer acquisition strategy.
• Plan and optimise paid campaigns across relevant digital channels.
• Identify target audiences and opportunities for growth.
• Work with external marketing and creative partners to deliver campaigns.
• Analyse campaign, lead and sales data to improve ROI.
• Own lead-generation processes and ensure effective qualification and follow-up.
• Work closely with sales to move prospects through the pipeline.
• Identify opportunities for automation, nurturing and conversion optimisation.
• Track acquisition costs, conversion rates, pipeline value and revenue contribution.
• Continuously test, measure and improve the customer journey.

We're looking for someone with:

• 3-5 years' experience in digital marketing, customer acquisition, growth marketing or digital sales.
• Strong commercial and analytical thinking.
• Proven experience with paid digital campaigns and lead generation.
• Experience managing agencies or external suppliers.
• CRM and sales-pipeline experience.
• Excellent communication and relationship-building skills.
• A strong understanding of conversion funnels and customer journeys.