Group Marketing Manager

Life & Brand Portfolio; Cape Town; Presencial; ZAR 700.000 - 1.100.000; Jornada completa

Descripción de la vacante

Life & Brand Portfolio is seeking a Group Marketing Manager to lead the marketing team and drive growth across the portfolio of brands. The role requires coordinating with creative teams and external agencies to develop content and campaigns that align with business objectives.

You will oversee budgeting, reporting, and performance measurement while mentoring a team to deliver innovative marketing solutions across digital, print, and events.

Formación

• 5+ years in marketing or brand management.
• Experience in brand content from concept to execution.
• Operations background is a plus.
• Excellent command of English, both written and spoken.
• Strong organizational and time-management skills.
• Proficient in Microsoft Office.

Responsabilidades

• Portfolio Strategy Development: lead holistic marketing strategy across all products/services.
• Agency Management: oversee external agencies, negotiate contracts and monitor performance.
• Operational Efficiency: streamline marketing processes and improve workflows.
• Budget Management: develop and monitor the marketing budget for ROI.
• Campaign Planning and Execution: plan and optimize multi-channel campaigns (digital, print, events).
• Market Research and Analysis: stay informed on industry trends and customer insights.
• Team Leadership: mentor marketing professionals and set clear objectives.
• Performance Measurement: track KPIs and optimize initiatives.
• Cross-Functional Collaboration: work with operations, product development, HR and others.
• Reporting: present regular marketing performance reports to senior management.

Conocimientos

Marketing strategy

Brand content creation

Agency management

English proficiency

Project management

MS Office proficiency

Descripción del empleo

Life & Brand Portfolio is looking for an energetic and passionate Group Marketing Manager to head the marketing team. This position will give you the opportunity to work in fast-paced industry heading the creative team and creating content for the group’s owned brands.

Responsibilities include but are not limited to:

1. Portfolio Strategy Development: Lead the creation and execution of a holistic marketing strategy that encompasses all products/services within the portfolio. Align marketing objectives with business goals to drive growth and market share.
2. Agency Management: Oversee the relationship with external marketing agencies, ensuring their work aligns with our strategic vision and delivers the desired results. Negotiate contracts, set clear expectations, and monitor performance metrics.
3. Operational Efficiency: Leverage your operations background to streamline marketing processes, improve workflow efficiency, and ensure optimal use of resources. Implement best practices in project management and process improvement.
4. Budget Management: Develop and manage the marketing budget, ensuring all activities are cost-effective and deliver a strong return on investment. Monitor expenditures and report on financial performance.
5. Campaign Planning and Execution: Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, print, and events. Ensure consistent messaging and branding.
6. Market Research and Analysis: Conduct market research to stay informed on industry trends, menu trends, customer insights and needs, and competitor activities. Use insights to inform marketing strategies and identify growth opportunities.
7. Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and support professional development.
8. Performance Measurement: Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Use data-driven insights to optimize campaigns and strategies.
9. Cross-Functional Collaboration: Work closely with operations teams, product menu development, new business development, human resources, and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.
10. Reporting: Prepare and present regular reports to senior management on marketing performance, operational achievements, and areas for improvement.

Qualifications, Experience, Skills and Knowledge required:

• 5 or more Years’ Marketing Experience
• Background in Operations preferable
• Experience in brand content from conception to execution.
• Must be articulate and have good command for the English language, spoken and written
• Good organization and time management skills
• Must be extremely computer literate with competence in Microsoft Office

PLEASE NOTE THAT PREFERENCE WILL BE GIVEN TO CANDIDATES FROM A PREVIOUSLY DISADVANTAGED BACKGROUND, IN TERMS OF OUR COMMITMENT TO EMPLOYMENT EQUITY.

WE RESERVE THE RIGHT NOT TO MAKE AN APPOINTMENT.

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