Marketing Manager

Gbs; Durban; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Gbs is seeking a Marketing Manager to own a diverse marketing portfolio, shape our digital presence and create campaigns and content that contribute to brand growth, customer engagement, lead generation and business performance.

You will lead integrated marketing strategies spanning digital channels, content, website and social media, using AI tools to improve output and engagement, and collaborating with Sales, Operations and Learning & Development to align campaigns with business goals.

Qualifications

• Minimum 5 years marketing experience in a fast-paced environment.
• Minimum 2 years in a Marketing Manager role.
• Proven experience in digital marketing, social media marketing and campaign management.
• Strong knowledge of website management, content management and digital customer journeys.
• Proven experience in content creation (written, graphic, video).
• Practical experience using AI-driven content, video creation and customer engagement tools.
• Strong understanding of brand management, brand voice and consumer behaviour.
• Strong understanding of social-media-led marketing and community engagement.
• Strong analytical, communication, project management and stakeholder-management skills.

Responsibilities

• Develop, implement and manage integrated digital marketing campaigns across social media, email, websites and other digital channels.
• Manage and enhance the company website, landing pages and digital customer journeys to improve engagement and conversion.
• Lead the creation of engaging written, graphic and video content aligned with brand and business objectives.
• Use AI-driven content and video creation tools to improve content quality and campaign output.
• Develop and maintain a consistent brand voice, tone and visual identity across all channels.
• Drive social media engagement, community growth and customer interaction.
• Develop marketing initiatives and content that support sales and lead generation campaigns.
• Collaborate with Sales, Operations and Learning & Development to align campaigns with business objectives.
• Monitor and analyse campaign performance, digital engagement, leads and conversions to identify opportunities for improvement.
• Manage external agencies, suppliers and digital marketing partners as needed.

Skills

Digital Marketing

Campaign Management

Content Creation

Brand Management

Social Media

Analytics

Stakeholder Management

AI Tools

Tools

CMS (WordPress)

Google Analytics

CRM Systems

Job description

We are looking for a Marketing Manager that can take ownership of a diverse marketing portfolio, shape our digital presence and create campaigns and content that contribute directly to brand growth, customer engagement, lead generation and business performance.

Role Purpose

The Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, drive customer engagement, generate leads and support client retention.

The role leads the organisation’s digital marketing, content, website and social media presence, while leveraging AI and emerging digital technologies to improve marketing effectiveness, content output and customer engagement.

Key Responsibilities

• Develop, implement and manage integrated digital marketing campaigns across social media, email, websites and other digital channels.
• Manage and enhance the company website, landing pages and digital customer journeys to improve customer engagement and conversion.
• Lead the creation of engaging written, graphic and video content aligned with the brand, target audience and business objectives.
• Use AI-driven content and video creation tools to improve content quality, engagement and campaign output.
• Develop and maintain a consistent brand voice, tone and visual identity across all communication channels.
• Drive social media engagement, community growth and customer interaction.
• Develop marketing initiatives and content that support sales, customer acquisition and contact-centre campaigns.
• Collaborate with Sales, Operations and Learning & Development to align marketing strategies and campaigns with business objectives.
• Monitor and analyse campaign performance, digital engagement, leads, conversions and customer interaction to identify opportunities for improvement.
• Manage and coordinate external agencies, suppliers and digital marketing partners where required.

Minimum Requirments

• Minimum 5 years’ marketing experience, preferably within a contact-centre, BPO, telecommunications, financial services or sales-driven environment.
• Minimum 2 years’ experience in a Marketing Manager role.
• Proven experience in digital marketing, social media marketing and campaign management.
• Strong knowledge of website management, content management, landing pages and digital customer journeys.
• Proven experience in content creation, including written, graphic and video content.
• Practical experience using AI-driven content, video creation and customer engagement tools.
• Strong understanding of brand management, brand voice, consumer behaviour and customer engagement.
• Strong understanding of social-media-led marketing and community engagement.
• Strong analytical, communication, project management and stakeholder-management skills.
• Ability to work effectively in a fast-paced, performance-driven environment.
  

We are committed to providing equal opportunities to all applicants from diverse backgrounds. Please note only candidates meeting the specified criteria will be considered.

Thank you for choosing us as your employer of choice. Please note that only suitably qualified candidates will be considered. If you do not hear from us within 14 working days, please regard your application as unsuccessful. We wish you well in your future endeavours.