Digital Campaign Expert (Google Ads & SEO)

Clickwise Agency; Pretoria; Hybrid; ZAR 246,000 - 357,000; Full time

Job summary

Clickwise Agency in Pretoria is seeking a Mid-level Digital Campaign Specialist to manage Google Ads and SEO campaigns for a portfolio of clients. The role emphasises campaign execution, optimization, reporting, and technical implementation to drive measurable client results.

The role works closely with the COO and Account Directors to support campaign strategy, reporting, and account performance. Hybrid work arrangement with salary in the 22,000–32,000 ZAR net per month range, depending on

Qualifications

• Manage and optimize Google Ads and SEO campaigns for multiple clients.
• Provide regular performance reporting and insights.
• Collaborate with clients and internal teams for strategy input.

Responsibilities

• Build and manage Search, Performance Max, Display, and Remarketing campaigns.
• Monitor budgets, bid strategies, targeting, and campaign structure.
• Manage negative keywords, audience signals, and ad optimisations.
• Identify opportunities to improve lead quality and campaign performance.
• Conduct ongoing performance optimisation and testing.
• Monitor campaign health and troubleshoot issues proactively.

Skills

Google Ads

SEO

Campaign optimization

Reporting & analytics

Tools

GA4

Google Tag Manager

SEO audits tools

Job description

Digital Campaign Expert (Google Ads & SEO)

• Type: Full-Time

Description

Role Focus: Performance Marketing, Google Ads & SEO Campaign Optimisation
Reports to: COO
Location: Hybrid – Pretoria
Employment Type: Full-Time
Salary: R22,000 – R32,000 Nett per month (depending on experience)

Role Summary

The Mid-level Digital Campaign Specialist is responsible for managing and optimizing Google Ads and SEO campaigns for a portfolio of clients. This role focuses on campaign execution, performance optimization, reporting, and technical implementation to drive measurable client results.

The role works closely with the COO and Account Directors to support campaign strategy, reporting, and account performance. While Account Directors remain the primary client relationship managers, this role should be comfortable participating in client meetings and communicating directly with clients when technical or campaign-specific input is required.

Role Breakdown by Percentage

• Build and manage Search, Performance Max, Display, and Remarketing campaigns
• Monitor budgets, bid strategies, targeting, and campaign structure
• Manage negative keywords, audience signals, and ad optimisations
• Identify opportunities to improve lead quality and campaign performance
• Conduct ongoing performance optimisation and testing
• Monitor campaign health and troubleshoot issues proactively

2.SEO Execution & Technical SEO – 20%

• Conduct keyword research and on-page SEO implementation
• Update metadata, site content, and SEO elements
• Run technical SEO audits and site health checks
• Monitor indexing, broken links, sitemap, and crawl issues
• Track keyword rankings and identify SEO growth opportunities
• Conduct market research and website audits to support the internal sales team
• Collaborate with content and web teams on SEO improvements

3.Analytics, Tracking & Reporting – 15%

• Maintain accurate GA4 and Google Tag Manager tracking
• Monitor conversion tracking and troubleshoot data discrepancies
• Prepare monthly Google Ads and SEO reports
• Analyse campaign performance trends and provide insights
• Highlight optimisation opportunities and performance concerns
• Ensure reporting accuracy and data integrity

4.Client Communication & Account Support – 10%

• Support Account Directors with campaign insights and recommendations
• Assist with screenshots, data analysis, and reporting feedback
• Participate in client meetings where technical input is required
• Communicate professionally with clients via email when needed
• Provide clear explanations of campaign performance and optimisations
• Escalate strategic or technical concerns to the COO where required

5.Workflow Management & Internal Collaboration – 10%

• Maintain optimisation notes and internal documentation
• Coordinate with Account Directors, content, and web teams
• Ensure deadlines and deliverables are met consistently
• Support internal process improvements and campaign workflows
• Stay updated with Google Ads and SEO industry trends