Gaming Growth & Retention Marketer - Hybrid

Betway Global; Johannesburg; Hybrid; ZAR 550,000 - 750,000; Full time

Job summary

Super Group is seeking a Player Journey Marketer who will own acquisition and offer strategies, ensuring localisation for Johannesburg markets. You will coordinate multi-channel promotions and work with cross-functional teams to optimise the player lifecycle. Hybrid work arrangement in Johannesburg supports a fast-paced gaming environment.

Strong emphasis on data-driven decisions, campaign effectiveness, and innovative ideas to boost conversion and retention across sport and casino products.

Qualifications

• Excellent written and verbal communication in English.
• Ability to work with cross-functional teams to localise offers.
• Strong organisational skills to manage multiple campaigns.
• Analytical mindset with a focus on results.

Responsibilities

• Own acquisition and welcome offer strategies with localisation.
• Coordinate promotions and promotions calendar across channels.
• Execute campaigns on SMS/Email and track performance.
• Collaborate with retention and marketing teams to align brand.

Skills

Clear communication

Cross-functional collaboration

Organizational skills

Attention to detail

Analytical thinking

Creative problem-solving

Adaptability

Data-driven mindset

Tools

CRM platforms

Email/SMS marketing platforms

Job description

Super Group is seeking a Player Journey Marketer who will own acquisition and offer strategies, ensuring localisation for Johannesburg markets. You will coordinate multi-channel promotions and work with cross-functional teams to optimise the player lifecycle. Hybrid work arrangement in Johannesburg supports a fast-paced gaming environment.

Strong emphasis on data-driven decisions, campaign effectiveness, and innovative ideas to boost conversion and retention across sport and casino products.