Player Lifecycle Marketer & Promotions Lead

Betway Group; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Learning & development

Employee Assistance Programme

Career progression

Supportive culture

Job summary

Betway Group in Johannesburg is seeking a dynamic marketing promotions specialist to own the end-to-end delivery of in-country opening offers, retention campaigns and casino/game launches. You’ll collaborate with marketing, in-country teams and the creative unit to ensure timely, relevant and compliant communications across SMS and email.

You’ll analyse campaign results, test new ideas, and translate insights into concrete improvements while maintaining brand consistency across the player

Qualifications

• Clear, confident communication (written and verbal).
• Collaborative mindset with cross-functional teams.
• Strong organisational skills and multi-project management.
• Exceptional attention to detail and high-quality work.
• Adaptability in fast-moving environments.
• Analytical and data-driven thinking.
• Creative problem-solving and innovation.
• Ability to adapt quickly in a dynamic environment.

Responsibilities

• Develop and implement opening offers and promotions across channels.
• Collaborate with marketing and in-country teams for relevance and localisation.
• Maintain and communicate existing welcome offers effectively.
• Coordinate promotions for unconverted segments and ad hoc campaigns.
• Update calendars and information portals for campaigns and calendar events.
• Execute promotions on SMS/Email and create bonuses as needed.
• Innovate and apply learnings to future campaigns.
• Ensure brand consistency across the player lifecycle with retention teams.

Skills

Clear communication

Collaborative

Organisational skills

Attention to detail

Adaptability

Analytical thinking

Creative problem-solving

Fast-paced mindset

Job description

Betway Group in Johannesburg is seeking a dynamic marketing promotions specialist to own the end-to-end delivery of in-country opening offers, retention campaigns and casino/game launches. You’ll collaborate with marketing, in-country teams and the creative unit to ensure timely, relevant and compliant communications across SMS and email.

You’ll analyse campaign results, test new ideas, and translate insights into concrete improvements while maintaining brand consistency across the player