Gaming Digital Marketer: Campaigns, Analytics & Growth

Betway Africa; Johannesburg; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Betway Africa in Johannesburg is looking for a digital marketing professional to lead campaign planning and implementation across regions. You will manage briefs, execute paid campaigns, and build media plans to drive growth.

The ideal candidate has a marketing degree, 2–3 years in digital marketing, and strong Excel/PowerPoint skills. You will thrive in a fast-paced environment and collaborate with cross-functional teams to hit targets. Experience in sports or online gaming is a plus.

Qualifications

• Bachelor’s degree in marketing or a related field.
• 2–3 years’ experience in a digital marketing role.
• Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
• Fully proficient in local and international media trends.
• Ability to thrive in a fast-paced and dynamic environment.
• Clear, confident communication and ability to break down complex ideas.
• A collaborative mindset with cross-functional teams.

Responsibilities

• Campaign planning and implementation across regions.
• Maintain sports events calendar to guide campaigns.
• Brief, implement and execute paid digital campaigns as set out by each country/territory.
• Create and manage media plans in all regions.
• Testing of marketing collateral and live placements.
• Reporting and performance evaluation with insights on fluctuations.
• Manage mid and post campaign reviews of all active campaigns.
• Track media spend and provide feedback across regions.
• Monitor campaign environment and effectiveness to meet objectives.
• Identify opportunities to improve campaign performance.
• Identify online advertising opportunities and assess publishers.
• Conduct market research and competitor analysis.

Skills

Digital marketing

Campaign planning

Campaign monitoring

Excel proficiency

Communication

Cross-functional teamwork

Education

Bachelor's degree in marketing

Tools

Microsoft Excel

PowerPoint

Outlook

Job description

Betway Africa in Johannesburg is looking for a digital marketing professional to lead campaign planning and implementation across regions. You will manage briefs, execute paid campaigns, and build media plans to drive growth.

The ideal candidate has a marketing degree, 2–3 years in digital marketing, and strong Excel/PowerPoint skills. You will thrive in a fast-paced environment and collaborate with cross-functional teams to hit targets. Experience in sports or online gaming is a plus.