Gaming Digital Marketer: Campaigns, Analytics & Growth

Betway Africa

Johannesburg

On-site

ZAR 420,000 - 660,000

Full time

14 days+

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Job summary

Betway Africa in Johannesburg is looking for a digital marketing professional to lead campaign planning and implementation across regions. You will manage briefs, execute paid campaigns, and build media plans to drive growth.

The ideal candidate has a marketing degree, 2–3 years in digital marketing, and strong Excel/PowerPoint skills. You will thrive in a fast-paced environment and collaborate with cross-functional teams to hit targets. Experience in sports or online gaming is a plus.

Qualifications

Bachelor’s degree in marketing or a related field.
2–3 years’ experience in a digital marketing role.
Proficient in Microsoft Excel, Word, Outlook and PowerPoint.
Fully proficient in local and international media trends.
Ability to thrive in a fast-paced and dynamic environment.
Clear, confident communication and ability to break down complex ideas.
A collaborative mindset with cross-functional teams.

Responsibilities

Campaign planning and implementation across regions.
Maintain sports events calendar to guide campaigns.
Brief, implement and execute paid digital campaigns as set out by each country/territory.
Create and manage media plans in all regions.
Testing of marketing collateral and live placements.
Reporting and performance evaluation with insights on fluctuations.
Manage mid and post campaign reviews of all active campaigns.
Track media spend and provide feedback across regions.
Monitor campaign environment and effectiveness to meet objectives.
Identify opportunities to improve campaign performance.
Identify online advertising opportunities and assess publishers.
Conduct market research and competitor analysis.