Head of Growth: Acquisition Marketing & Sponsorships

Sportingbet South Africa; Cape Town; Vor Ort; ZAR 900.000 - 1.700.000; Vollzeit

Zusammenfassung

Sportingbet South Africa is seeking a senior leader to drive acquisition marketing and sponsorships across digital and traditional channels within a regulated online environment. You will build high-impact media partnerships and performance-led strategies to grow the brand in the South African market.

The role oversees budgeting, cross-functional collaboration, and regulatory compliance, with responsibility for aligning campaigns with promotions and product launches, reporting ROI and market

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications or related field required.
• Minimum 7 years of marketing experience with 3+ years in a leadership role.
• Strong track record in acquisition marketing and sponsorship activation.

Aufgaben

• Develop and execute an acquisition marketing strategy across paid, owned, and earned channels.
• Identify and negotiate sponsorship agreements with sports properties and media partners.
• Lead and mentor the marketing team with KPI-driven performance goals.
• Oversee campaign planning across digital and above-the-line channels.
• Manage the acquisition and sponsorships budget with ROI focus.
• Ensure compliance with Western Cape Gambling and Racing Board regulations and responsible gambling guidelines.
• Collaborate with CRM, product, and trading teams on campaigns and promos.
• Report channel performance, sponsorship ROI, and market share trends to senior leadership.

Kenntnisse

Marketing leadership

Acquisition marketing

Sponsorship negotiations

Digital channel management

Budget management

Gambling regulations

Data analytics

Team leadership

Ausbildung

Bachelor's degree

Tools

Marketing analytics tools

CRM platforms

Jobbeschreibung

Sportingbet South Africa is seeking a senior leader to drive acquisition marketing and sponsorships across digital and traditional channels within a regulated online environment. You will build high-impact media partnerships and performance-led strategies to grow the brand in the South African market.

The role oversees budgeting, cross-functional collaboration, and regulatory compliance, with responsibility for aligning campaigns with promotions and product launches, reporting ROI and market