FMCG Consumer Insights Manager | Hybrid & Data-Driven

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Dental plan

Vision plan

Retirement plan

Career growth

Job summary

Placements24 is seeking a strategic Consumer Insights Manager for our FMCG brands in the Sandton area. The role combines independent work with collaboration across marketing, product development and leadership to translate consumer understanding into actionable strategies.

You will design studies, analyze results, and develop segmentation that informs product and marketing initiatives. This hybrid position emphasizes data-driven storytelling and influencing business decisions.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Sociology, Statistics, or a related field (Master’s preferred).
• 5+ years in consumer insights, market research, or analytics, ideally in FMCG.

Responsibilities

• Design and run qualitative and quantitative consumer research studies.
• Analyze data and translate findings into actionable insights for brands, marketing and product teams.
• Develop consumer profiles and segmentation strategies.
• Present findings and recommendations to senior leadership and cross-functional teams.
• Monitor market trends and competitive landscape with ongoing intelligence.
• Manage external research agencies and budgets effectively.

Skills

Analytical skills

Communication

Storytelling

Presentation

Education

Bachelor's degree in Marketing / Psychology / Sociology / Statistics

Master's degree preferred

Tools

Data analysis tools

Job description

Placements24 is seeking a strategic Consumer Insights Manager for our FMCG brands in the Sandton area. The role combines independent work with collaboration across marketing, product development and leadership to translate consumer understanding into actionable strategies.

You will design studies, analyze results, and develop segmentation that informs product and marketing initiatives. This hybrid position emphasizes data-driven storytelling and influencing business decisions.