FMCG Channel Growth Leader – Traditional Trade

BIC; Gauteng; On-site; ZAR 550,000 - 900,000; Full time

Job summary

BIC World in Gauteng is seeking a driven Field Sales Manager to grow sales across traditional trade channels and expand distribution. You will lead field teams, coordinate distributors, and ensure optimal merchandising and pricing execution to hit targets.

The role requires 3–5 years FMCG experience, strong negotiation skills and willingness to travel regularly, with proficiency in Excel and PowerPoint. English is advantageous.

Qualifications

• Bachelor's degree in a relevant field.
• 3–5 years FMCG sales and Traditional Trade experience.
• Experience managing distributors and field sales teams.
• Strong track record in commercial negotiations and customer development.
• Willingness to travel regularly.
• Strong analytical, communication and presentation skills.

Responsibilities

• Deliver monthly, quarterly and annual sales targets.
• Expand numeric and weighted distribution coverage.
• Lead, coach and develop SRs and Merchandisers.
• Ensure product visibility, planogram and pricing execution.
• Build strong relationships with wholesalers and key traders.
• Negotiate display opportunities and promotional placements.
• Drive sales growth and profitability targets.

Skills

Distributor Management

Field Sales Leadership

Sales Planning & Forecasting

Negotiation

CRM

Communication

Excel

PowerPoint

Education

Bachelor's degree in Business Administration, Marketing, Economics, or related

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

BIC World in Gauteng is seeking a driven Field Sales Manager to grow sales across traditional trade channels and expand distribution. You will lead field teams, coordinate distributors, and ensure optimal merchandising and pricing execution to hit targets.

The role requires 3–5 years FMCG experience, strong negotiation skills and willingness to travel regularly, with proficiency in Excel and PowerPoint. English is advantageous.