Brand Activations & Promotions Manager

Placements24; Stellenbosch; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid & retirement fund benefits

Professional development & training

Collaborative energetic environment

Generous annual leave

Job summary

Placements24 in Paarl (Western Cape) seeks a dynamic Brand Activations & Promotions Manager to lead consumer engagement and product visibility across FMCG brands. You will conceive, plan, and execute innovative activation campaigns, working with brand teams, agencies, and field staff to achieve aggressive marketing goals.

The role requires a strong track record in brand activation, promotions, and event marketing, with a creative mindset and excellent project management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 4–6 years of experience in brand activation, promotions, or event marketing, preferably FMCG.
• Proven track record of planning and executing impactful brand activation campaigns.
• Strong creative thinking and conceptualization skills.
• Excellent project management and organizational abilities with meticulous attention to detail.
• Experience managing budgets and working with agencies and vendors.
• Understanding of SA retail landscape and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work under pressure and meet deadlines.
• Must be legally authorized to work in South Africa.

Responsibilities

• Develop and implement integrated brand activation strategies to enhance consumer engagement and drive sales in the Paarl region.
• Conceptualize and execute in-store promotions, sampling events, experiential marketing, and digital campaigns.
• Manage campaign execution: budgeting, vendor management, logistics, and on-ground delivery.
• Collaborate with brand marketing teams to align activations with overall strategy.
• Work with external agencies to develop campaign concepts and ensure high-quality execution.
• Manage promotional budgets and track ROI for activation initiatives.
• Analyze campaign performance and report insights and areas for improvement.
• Ensure compliance with company policies and brand guidelines for promotions.
• Liaise with sales teams and retail partners to ensure POS activation success.
• Stay informed on consumer trends and best practices in FMCG brand activation.

Skills

Brand activation

Event marketing

Budget management

Vendor management

Campaign analysis

Communication skills

Education

Bachelor's degree in Marketing/Communications

Job description

About the Role

Our client, a leading player in the FMCG industry, is seeking a dynamic and creative Brand Activations & Promotions Manager to drive consumer engagement and product visibility. This role will be based in the picturesque town of Paarl, Western Cape. You will be responsible for conceptualizing, planning, and executing innovative brand activation campaigns and promotional activities that resonate with target audiences and achieve marketing objectives. The ideal candidate will have a strong understanding of brand building, consumer marketing, and event management within the FMCG landscape. You will work closely with brand marketing teams, agencies, and field teams to ensure seamless execution and maximum impact. This is an exciting opportunity to leave your mark on well-known brands and contribute to their market success. We are looking for an energetic and results-oriented individual with a passion for creating memorable consumer experiences and driving measurable business results. Your strategic insights and creative flair will be crucial in bringing brands to life.

Key Responsibilities

• Develop and implement integrated brand activation strategies and promotional plans to enhance consumer engagement and drive sales in the Paarl, Western Cape region and beyond.
• Conceptualize and execute innovative in-store promotions, sampling events, experiential marketing activities, and digital campaigns.
• Manage all aspects of campaign execution, from budgeting and vendor management to logistical planning and on-ground execution.
• Collaborate with brand marketing teams to ensure alignment of activations with overall brand strategy and messaging.
• Work closely with external agencies (creative, event, media) to develop campaign concepts and ensure high-quality execution.
• Manage promotional budgets effectively, tracking spend and ensuring optimal ROI for all activation initiatives.
• Analyze campaign performance, gathering insights and reporting on key metrics to assess effectiveness and identify areas for improvement.
• Ensure compliance with all company policies, brand guidelines, and regulatory requirements for promotions and activations.
• Liaise with sales teams and retail partners to ensure successful implementation of promotions at the point of sale.
• Stay informed about consumer trends, competitor activities, and best practices in brand activation and experiential marketing within the FMCG industry.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4-6 years of experience in brand activation, promotions, or event marketing, preferably within the FMCG sector.
• Proven track record of successfully planning and executing impactful brand activation campaigns.
• Strong creative thinking and conceptualization skills.
• Excellent project management and organizational abilities, with meticulous attention to detail.
• Experience in managing budgets and working with external agencies and vendors.
• Strong understanding of the South African retail landscape and consumer behavior.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Must be legally authorized to work in South Africa.

Benefits

• Competitive salary and performance-based bonus opportunities.
• Comprehensive medical aid and retirement fund benefits.
• Exposure to leading FMCG brands and exciting projects.
• Opportunities for professional development and training.
• A collaborative and energetic work environment.
• Generous annual leave allowance.