Remote Email Marketing Manager

Placements24; Polokwane; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Health insurance

Professional development

Job summary

Placements24 is seeking an experienced Remote Email Marketing Manager to lead our email initiatives. You will design and optimize campaigns to nurture leads, engage customers, and drive conversions across locations, including Polokwane, from a fully remote setup.

You will leverage data analytics to personalize communications, improve open and click-through rates, and contribute to revenue growth. A strong track record and exceptional copywriting are essential.

Qualifications

• Bachelor's degree in marketing or related field required.
• 5+ years in email marketing with a proven campaign track record.
• Proficient with Mailchimp, HubSpot or Constant Contact.
• Solid grasp of segmentation, automation, and best practices.
• Strong analytical skills and data-driven decision making.
• Excellent copywriting and editing abilities.

Responsibilities

• Develop and execute an end-to-end email marketing strategy.
• Create, schedule, and deploy targeted email campaigns and workflows.
• Segment databases and personalize content to drive engagement.
• Analyze performance metrics and optimize campaigns accordingly.
• A/B test subject lines, content, CTAs, and send times.
• Ensure GDPR/CAN-SPAM compliance and maintain list hygiene.

Skills

Email strategy

Analytics

Copywriting

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the Role

Our client is seeking an experienced and strategic Remote Email Marketing Manager to lead their email marketing efforts, supporting operations across various locations including Polokwane . This role is vital for designing, implementing, and optimizing email campaigns to nurture leads, engage customers, and drive conversions. You will leverage data analytics to personalize communications and ensure maximum effectiveness of email strategies. This fully remote position offers a significant opportunity to impact customer relationships and revenue growth from anywhere.

Key Responsibilities

• Develop and execute a comprehensive email marketing strategy aligned with overall marketing objectives.
• Create, schedule, and deploy targeted email campaigns, including newsletters, promotional emails, and automated workflows.
• Segment customer databases to deliver personalized and relevant email content.
• Analyze email campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights for optimization.
• A/B test various elements of email campaigns (subject lines, content, CTAs, send times) to improve engagement and results.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and maintain list hygiene.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing, with a proven track record of successful campaign management.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong understanding of email marketing best practices, segmentation, and automation.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Strong copywriting and editing skills, with a keen eye for detail.

Benefits

• Competitive salary and performance-based bonuses.
• Full remote work flexibility, allowing you to work from your preferred location.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continued learning in email marketing.
• Access to advanced marketing technology and tools.