Email Marketing Specialist

Global One; Cape Town; On-site; ZAR 334,800 - 502,200; Full time

Job summary

A dynamic marketing agency is seeking an Email Marketing Specialist to develop and execute effective email campaigns that support business goals. This role involves creating targeted email lists, designing engaging templates, and analyzing performance metrics. The ideal candidate has a Bachelor's degree in marketing, at least 2 years of email marketing experience, and proficiency in platforms like HubSpot or Mailchimp. Strong writing ability and analytical skills are essential for success in this position.

Qualifications

• 2+ years of experience in email marketing.
• Experience with email marketing platforms.
• Familiarity with HTML and CSS.

Responsibilities

• Identify target audience and grow the email list.
• Design and implement direct email marketing campaigns.
• Analyze campaign performance and suggest improvements.

Skills

Email marketing

Strong writing skills

Analytical skills

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Mailchimp

HTML

CSS

Job description

About the job Email Marketing Specialist

Job brief

The Email Marketing Specialist will work with the marketing team to develop and execute email campaigns that support business objectives. They will be responsible for creating targeted email lists, designing email templates, writing compelling copy, and analyzing campaign performance. The goal of this position is to create successful email campaigns that nurture leads and engage with customers.

Requirements

• Bachelor's degree in marketing or a related field
• 2+ years of experience in email marketing
• Experience with email marketing platforms (e.g., HubSpot, Mailchimp)
• Familiarity with HTML and CSS
• Strong writing and analytical skills

Responsibilities

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices