Email Marketing Specialist

Placements24; Noord-Kaap; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary and incentives

Health, dental, and vision insurance

Flexible remote work

Professional development

Collaborative team environment

Job summary

Placements24 is seeking an Email Marketing Specialist to develop and execute engaging email campaigns in a fully remote role. You will craft compelling content, manage subscriber lists, and analyze performance to boost engagement and conversions.

Work with the broader marketing team to ensure campaigns align with brand messaging and marketing objectives. You will leverage automation, CRM data, and A/B testing to nurture leads and strengthen customer relationships.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or related field.
• 3+ years of experience in email or digital marketing focused on email.
• Proficiency with email marketing platforms (Mailchimp, HubSpot, SendGrid).
• Strong copywriting and editing skills with persuasive messaging.
• Experience with marketing automation and CRM systems.
• Analytical mindset with ability to interpret data and drive decisions.

Responsibilities

• Design, write, and execute targeted email campaigns including newsletters and automated workflows.
• Manage and segment email subscriber lists for relevant content delivery.
• Develop compelling subject lines and email copy to improve open rates and CTR.
• Analyze campaign performance metrics and provide insights for improvement.
• Conduct A/B tests to optimize emails and CTAs.

Skills

Copywriting

Analytics

A/B testing

CRM systems

Education

Bachelor's degree in Marketing, Communications, English, or related field

Tools

Mailchimp

HubSpot

SendGrid

Marketing automation platforms

Job description

Our client is seeking a skilled Email Marketing Specialist to develop and execute engaging email campaigns. In this fully remote role, you will be responsible for crafting compelling email content, managing subscriber lists, and analyzing campaign performance to optimize engagement and conversion rates. This position is crucial for nurturing leads and maintaining strong relationships with customers through effective email communication strategies. You will work closely with the broader marketing team to ensure alignment with overall marketing objectives and brand messaging.

Key Responsibilities

• Design, write, and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Manage and segment email subscriber lists to ensure relevant content delivery.
• Develop compelling subject lines and email copy that drive open rates and click-through rates.
• Analyze email campaign performance metrics (open rates, CTR, conversions) and provide insights for improvement.
• A/B test different elements of email campaigns (subject lines, content, CTAs) to optimize results.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3+ years of experience in email marketing or digital marketing with a focus on email.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid).
• Strong copywriting and editing skills with a keen understanding of persuasive messaging.
• Experience with marketing automation and CRM systems.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance coverage.
• Flexible remote working arrangements, allowing for a great work-life balance.
• Opportunities for professional development and training in email marketing best practices.
• A collaborative and supportive team environment, fostering innovation and growth.