Ecommerce & Digital Platform Manager

Fastrak Trading 650 (Pty) Ltd; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A dynamic ecommerce firm in Johannesburg seeks an experienced individual to lead its ecommerce platform and website. The successful candidate will manage an online team, drive improvements in website performance, and oversee digital marketing initiatives across various channels. A minimum of 5 years of relevant experience in ecommerce management is required, along with strong leadership skills and relevant certifications. This role is central to enhancing sales performance and conversion rates.

Qualifications

• 5+ years of experience in ecommerce or digital platform management.
• Proven experience in growing ecommerce websites.
• Experience managing a small team and coordinating tasks.

Responsibilities

• Oversee Fastrak’s ecommerce platform and website.
• Manage the online team and deliver outputs.
• Improve website performance, usability, and conversion rates.
• Manage digital marketing efforts across various channels.
• Align online and retail team activities.

Skills

Ecommerce operations understanding

Digital marketing experience

Analytics tools usage

Content translation for marketing

Commercial mindset focusing on sales

Education

Google Analytics (GA4) certification

Google Ads certification

Other ecommerce or digital certifications

Tools

Shopify

Google Analytics

Job description

Role Responsibilities

• Full operational ownership of Fastrak’s ecommerce platform and company website
• Day-to-day management of the online team and delivery of outputs
• Continuous improvement of website performance, usability, UX and conversion rates
• Building, maintaining and optimising ecommerce content, promotions and product listings
• Managing digital marketing activity across SEO, paid social media, email and online campaigns
• Ensuring the ecommerce platform is used effectively to support and market retail stores, including:
  • Store promotions
  • Campaign communication
  • Key retail messaging and information
• Working closely with retail and operations teams to ensure alignment between online and in-store activity
• Monitoring performance using analytics and reporting on traffic, conversion and sales
• Managing external suppliers, agencies and technical partners where required

Requirements

Experience

• Minimum 5 years hands-on experience in ecommerce or digital platform management
• Proven experience managing and growing an ecommerce website
• Experience managing a small team and coordinating outputs
• Strong experience working with ecommerce platforms such as Shopify or similar

Skills and Knowledge

• Strong understanding of ecommerce operations, UX, CRO and website optimisation
• Solid digital marketing experience (SEO, paid search, online campaigns)
• Experience using analytics tools to guide decisions and track performance
• Ability to translate marketing campaigns and retail priorities into effective online content
• Commercial mindset with focus on sales performance and conversion

Certifications

• Google Analytics (GA4) certification required
• Google Ads certification required
• Other ecommerce or digital certifications are advantageous