E-commerce Specialist

Placements24; Richards Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Remote work allowance

Health benefits

Retirement fund contributions

Flexible working hours

Job summary

Placements24 is seeking an innovative E-commerce Specialist to drive online sales for FMCG products across South Africa, with full remote work from anywhere in SA. You will lead the e-commerce strategy, optimize listings, and run targeted campaigns to grow traffic and conversions while collaborating with marketing, sales and logistics teams.

The role rewards data-driven decision making, strong analytical skills, and independence in a remote setting.

Qualifications

• 3–5 years of proven e-commerce and digital marketing experience.
• Strong analytical skills to translate data into action.
• Experience with SA markets and remote collaboration.
• Excellent communication and project management, able to work independently.

Responsibilities

• Develop and execute an e-commerce strategy to grow online sales in SA.
• Manage product listings across platforms with compelling content.
• Plan and run digital campaigns (SEO/SEM, social, email) to drive traffic.
• Analyze performance metrics and report insights for optimization.
• Collaborate with marketing, sales, and logistics to ensure a smooth customer journey.
• Stay updated on e-commerce trends and tools to maintain competitive edge.

Skills

E-commerce management

Digital marketing

SEO/SEM

Google Analytics

Shopify / WooCommerce

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

WooCommerce

Google Analytics

Google Ads

Facebook/Instagram Ads

Job description

About the Role

Our client, a leading entity within the FMCG sector , is seeking a skilled and innovative E-commerce Specialist to join their expanding team. This position is fully remote, offering the flexibility to work from anywhere in South Africa. You will be instrumental in developing and executing our online sales strategy, managing product listings, optimizing website performance, and driving traffic and conversion rates for our diverse range of FMCG products. This role requires a data-driven individual with a passion for digital marketing and a proven ability to grow online sales channels, contributing significantly to the company's digital transformation and reach, particularly in markets accessible from Richards Bay and beyond.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive online sales and customer acquisition for FMCG products.
• Manage and optimize online product listings, including descriptions, images, pricing, and inventory across various e-commerce platforms.
• Plan and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to increase website traffic and conversion rates.
• Analyze e-commerce performance metrics, generate reports, and provide insights for continuous improvement and strategic decision-making.
• Collaborate with internal teams (marketing, sales, logistics) to ensure a seamless online customer experience from browsing to delivery.
• Stay updated with the latest e-commerce trends, tools, and best practices to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of proven experience in e-commerce management and digital marketing, preferably in the FMCG industry.
• Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (Google Analytics, Ads).
• Demonstrated success in driving online sales growth and managing digital advertising campaigns.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and project management skills, with the ability to work independently in a remote setting.

Benefits

• Competitive annual salary commensurate with experience and performance.
• Performance-based bonuses tied to e-commerce sales targets.
• Comprehensive health benefits package and retirement fund contributions.
• Generous remote work allowance and flexible working hours.
• Opportunity to shape the digital future of a major FMCG brand from the comfort of your home, contributing to our strategy that extends impact beyond Richards Bay.