Social Media Specialist - E-commerce

Placements24; Polokwane; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Comprehensive health insurance

Employee discounts

Professional development

Job summary

Placements24 is seeking a creative and analytical Social Media Specialist to strengthen our e-commerce presence in Polokwane. You will develop engaging content, manage channels, and run campaigns that drive traffic, engagement, and conversions for our online store.

You'll collaborate with the marketing team to translate brand strategy into compelling narratives, monitor performance with analytics, and adapt tactics in a fast-paced hybrid role that blends office and remote work.

Qualifications

• Proven experience as a Social Media Specialist with a portfolio of campaigns.
• Strong understanding of social media algorithms and engagement tactics.
• Experience with social media management and analytics tools.
• Excellent content creation, graphic design, and video editing skills.
• Familiarity with e-commerce marketing and customer journey mapping.
• Strong written and verbal communication skills.

Responsibilities

• Create, curate, and schedule engaging content for Facebook, Instagram, TikTok, and X.
• Monitor channels, respond to comments, and foster community engagement.
• Develop and manage paid social campaigns, targeting audiences.
• Analyze performance with analytics tools, providing insights.
• Stay updated on trends and best practices in e-commerce marketing.
• Collaborate with marketing team to ensure cohesive brand messaging.

Skills

Campaign management

Content creation

Analytics & reporting

Social media platforms

Graphic design basics

Video editing

Tools

Buffer

Hootsuite

Sprout Social

Job description

Our client is looking for a creative and analytical Social Media Specialist to enhance their e-commerce presence in Polokwane. This role is responsible for developing engaging content, managing social media channels, and executing campaigns that drive traffic, engagement, and conversions for their online store. You will work closely with the marketing team to translate brand strategy into compelling social media narratives. This hybrid position combines the benefits of collaborative office work in Polokwane with the flexibility of remote work, ensuring a dynamic and productive contribution to our digital marketing efforts.

Key Responsibilities

• Create, curate, and schedule engaging content (visuals, video, copy) for various social media platforms (e.g., Facebook, Instagram, TikTok, X).
• Monitor social media channels, respond to comments and messages promptly, and foster community engagement.
• Develop and manage paid social media advertising campaigns, optimizing for target audiences and campaign objectives.
• Analyze social media performance using analytics tools, providing insights and recommendations for improvement.
• Stay up-to-date with the latest social media trends, platform updates, and best practices in e-commerce marketing.
• Collaborate with the marketing team on campaign planning and execution to ensure cohesive brand messaging across all digital touchpoints.

Requirements

• Proven experience as a Social Media Specialist or similar role, with a portfolio showcasing successful campaigns.
• Strong understanding of social media platforms, their algorithms, and best practices for engagement.
• Proficiency in using social media management and analytics tools (e.g., Buffer, Hootsuite, Sprout Social).
• Excellent content creation skills, including basic graphic design and video editing abilities.
• Familiarity with e-commerce marketing principles and customer journey mapping.
• Strong written and verbal communication skills.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility.
• Comprehensive health insurance.
• Employee discounts on company products.
• Opportunities for professional development in the digital marketing field.