E-commerce Social Media Marketing Manager

Placements24; East London; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Hybrid work model

Health & wellness benefits

Professional development

Collaborative environment

Career impact in ecommerce

Competitive salary

Job summary

Placements24 in East London is seeking an experienced E-commerce Social Media Marketing Manager to lead our social media strategy in a hybrid role, blending remote work with the East London office. You will drive brand awareness, engagement, website traffic, and sales conversions through content creation, paid campaigns, and performance analysis.

We expect 5+ years in social media marketing with a strong e-commerce focus, expertise in paid social, analytics, and compelling copy and visuals.

Qualifications

• Minimum 5 years in social media marketing with an e-commerce focus.
• Experience managing paid social campaigns and analytics.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with e-commerce objectives and brand identity.
• Manage and grow the brand across platforms (Instagram, Facebook, TikTok, Pinterest, X).
• Create on-brand content (visuals, video, copy) for each platform and audience.
• Plan, implement, and optimize paid social campaigns with budget management and A/B testing.
• Monitor trends and competitors to identify opportunities and provide recommendations.
• Analyze performance data, track KPIs, and generate actionable reports.

Skills

Social media marketing

Content creation

Copywriting

Data analytics

Project management

A/B testing

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Sprout Social

Job description

About the Role Our client, a thriving e-commerce business, is seeking an experienced and strategic E-commerce Social Media Marketing Manager to lead their social media efforts in East London . This hybrid role will be responsible for developing and executing innovative social media strategies that drive brand awareness, engagement, website traffic, and ultimately, sales conversions. You will manage all aspects of social media marketing, from content creation and community management to paid social advertising and performance analysis. The ideal candidate possesses a deep understanding of social media platforms, e-commerce trends, and data-driven marketing. Working within a hybrid model, you'll collaborate with a talented team, splitting your time between remote work and our East London office to foster strategic alignment and team synergy. You will play a key role in shaping the brand's online voice and driving measurable results.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with e-commerce objectives and brand identity.
• Manage and grow the brand's presence across all relevant social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, X).
• Create compelling, on-brand content (visuals, video, copy) tailored for each platform and target audience.
• Plan, implement, and optimize paid social media campaigns, including budget management, audience targeting, and A/B testing.
• Monitor social media trends, competitor activities, and platform updates to identify new opportunities and best practices.
• Analyze social media performance data, track KPIs, and generate insightful reports with actionable recommendations.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure cohesive campaigns and messaging.
• Manage influencer collaborations and partnerships.
• Stay ahead of the curve on emerging social media technologies and strategies.

Requirements

• Minimum of 5 years of experience in social media marketing, with a significant focus on e-commerce.
• Proven track record of developing and executing successful social media strategies that drive measurable business outcomes.
• Expertise in managing paid social media advertising campaigns across major platforms.
• Strong understanding of social media analytics tools and ability to interpret data to inform strategy.
• Excellent copywriting, content creation, and visual storytelling skills.
• Deep knowledge of current social media trends, best practices, and platform algorithms.
• Experience with social media management tools (e.g., "Hootsuite", "Sprout Social").
• Strong project management and organizational skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Must be comfortable working in a hybrid model, with regular collaboration at our East London office.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work model offering flexibility and work-life integration.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development, training, and conference attendance.
• A creative and collaborative work environment in East London .
• Direct impact on brand growth and sales for a leading e-commerce company.