Lead E-commerce Social Media Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Executive-level salary

Hybrid work model

Top-tier health benefits

Job summary

Placements24 is seeking an experienced Lead E-commerce Social Media Manager to direct social strategy and execution in Sandton. This leadership role shapes our brand's online narrative, drives e-commerce growth, and deepens customer engagement across digital touchpoints.

You will lead a team, develop innovative campaigns, leverage advanced analytics, and manage substantial advertising budgets in a hybrid setting balancing in-office collaboration with remote work across Gauteng.

Qualifications

• 8+ years of progressive experience in social media marketing with e-commerce focus.
• Proven track record growing social media presence for e-commerce brands with measurable sales impact.
• Expertise in analytics, paid ads, content strategy, and community management.

Responsibilities

• Develop and execute a cutting-edge social media strategy aligned with e-commerce goals and brand vision.
• Lead, mentor, and inspire a team of social media specialists and content creators.
• Oversee content creation and deployment ensuring brand consistency and platform optimization.
• Manage and scale paid social campaigns to maximize ROI and customer acquisition.
• Analyze data, translate insights into strategic actions, and report KPIs to executives.
• Foster relationships with stakeholders, influencers, and platform partners.

Skills

Social media marketing

Team leadership

Data analytics

Paid advertising

Content strategy

Community management

Education

Master's degree in Marketing or MBA

Tools

Social media analytics tools

Job description

About the Role

Our client is seeking an experienced and visionary Lead E-commerce Social Media Manager to direct their social media strategy and execution in Sandton. This leadership role is paramount in shaping our brand's online narrative, driving significant e-commerce growth, and fostering deep customer engagement across all digital touchpoints. You will lead a team, develop innovative campaigns, leverage advanced analytics, and manage substantial advertising budgets. This hybrid role offers the chance to make a profound impact within a leading organization in Gauteng, balancing remote work with crucial in-office collaboration.

Key Responsibilities

• Develop and execute a cutting-edge social media strategy aligned with overarching e-commerce objectives and brand vision.
• Lead, mentor, and inspire a team of social media specialists and content creators.
• Oversee the creation and deployment of high-impact content, ensuring brand consistency and platform optimization.
• Manage and scale paid social media advertising campaigns, driving maximum ROI and customer acquisition.
• Analyze complex social media data, translate insights into strategic recommendations, and report on key performance indicators to executive leadership.
• Foster strong relationships with key stakeholders, influencers, and platform partners.

Requirements

• 8+ years of progressive experience in social media marketing, with a significant focus on leading e-commerce strategies.
• Proven track record of successfully managing and growing social media presence for e-commerce brands, demonstrating measurable sales impact.
• Expertise in social media analytics, paid advertising, content strategy, and community management.
• Strong leadership and team management skills, with the ability to motivate and guide a team.
• Excellent strategic thinking, problem-solving abilities, and communication skills.
• Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Executive-level salary and comprehensive bonus structure.
• Hybrid work model providing flexibility and strategic in-office engagement.
• Top-tier health, retirement, and wellness benefits.
• Significant budget for team development and strategic initiatives.
• Opportunity to shape the future of a major e-commerce brand's digital presence.