E-commerce Social Media Strategist

Placements24; LegKraal Gate; Hybrid; ZAR 550,000 - 750,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Competitive salary

Job summary

Placements24 is seeking a strategic E-commerce Social Media Strategist to lead the development and implementation of meaningful social media initiatives. This hybrid role allows remote work with in-person collaboration at the Mahikeng office, guiding social strategies aligned with e-commerce goals to boost brand awareness, engagement, and online sales.

You will shape platform selection, audience segmentation, content performance, and measurement frameworks, combining creativity with strong

Qualifications

• 3-5 years of experience in social media strategy development or similar role.
• Proven ability to develop and implement social media strategies that drive measurable outcomes.
• Strong analytical skills with proficiency in social media analytics and reporting.

Responsibilities

• Develop and execute overarching social media strategies tailored to e-commerce objectives, including campaign planning, audience targeting, and platform selection.
• Conduct market research and competitor analysis to identify trends and opportunities in social media.
• Define KPIs and benchmarks for social media success and track performance against goals.
• Collaborate with content creators, marketing, and e-commerce teams to ensure strategic alignment and effective content execution.
• Analyze social media data and provide actionable insights to optimize campaign performance and budget allocation.
• Stay abreast of algorithm changes and best practices across major platforms.

Skills

Social media strategy

Analytics

Content marketing

SEO

Paid social

Tools

Social media analytics tools

Job description

About the Role

Our client is seeking a strategic and forward-thinking E-commerce Social Media Strategist to lead the development and implementation of impactful social media initiatives. This role offers a hybrid work model, balancing the convenience of remote work with opportunities for in-person collaboration at their Mahikeng office. You will be responsible for creating comprehensive social media strategies that align with e-commerce goals, driving brand awareness, customer engagement, and ultimately, online sales. Your expertise in understanding platform dynamics, audience segmentation, and content performance will be crucial in guiding our social media efforts. This position is ideal for a creative thinker with a strong analytical background and a passion for leveraging social media to achieve business objectives.

Key Responsibilities

• Develop and execute overarching social media strategies tailored to e-commerce objectives, including campaign planning, audience targeting, and platform selection.
• Conduct in-depth market research and competitor analysis to identify emerging trends and opportunities within the social media landscape.
• Define key performance indicators (KPIs) and establish benchmarks for social media success, tracking performance against goals.
• Collaborate with content creators, marketing, and e-commerce teams to ensure strategic alignment and effective content execution.
• Analyze social media data and provide actionable insights to optimize campaign performance, budget allocation, and overall strategy.
• Stay abreast of algorithm changes, new features, and best practices across all major social media platforms.

Requirements

• 3-5 years of experience in social media strategy development, preferably within an e-commerce environment.
• Proven ability to develop and implement successful social media strategies that drive measurable business outcomes.
• Strong analytical skills with proficiency in social media analytics tools and reporting.
• Excellent understanding of digital marketing principles, including SEO, content marketing, and paid social advertising.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to thrive in a hybrid work environment, balancing independent remote work with team collaboration.

Benefits

• Competitive salary with comprehensive benefits.
• Hybrid work arrangement offering both flexibility and collaborative office presence.
• Opportunities for professional development and continuous learning in social media marketing.
• Influence the strategic direction of social media for a growing e-commerce business.
• A dynamic and innovative team environment focused on achieving impactful results.