E-commerce Product Marketing Specialist

Placements24; Upington; Hybrid; ZAR 520,000 - 780,000; Full time

Benefits offered by this job

Hybrid work model

Career growth opportunities

Collaborative team environment

Professional development opportunities

Revenue impact on e-commerce growth

Job summary

Placements24 in Upington is seeking an experienced E-commerce Product Marketing Specialist to craft compelling product narratives, launch new products, and drive demand in the online marketplace.

The role requires market-savvy strategies, strong digital marketing knowledge, and collaboration with cross-functional teams. A hybrid work model combines remote work with in-office collaboration in Upington.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in product marketing, digital marketing, or e-commerce marketing.
• Proven experience in developing and launching products within an e-commerce environment.
• Strong understanding of marketing principles, digital channels, and SEO.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
• Proficiency in using marketing analytics tools and e-commerce platforms.
• Strong project management and organizational skills.
• Creative thinking and a results-oriented mindset.
• Ability to work collaboratively in a team and manage multiple priorities.
• Must be able to work from our Upington, Northern Cape office for hybrid arrangements.

Responsibilities

• Develop and execute product marketing strategies for new and existing e-commerce products.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities and positioning.
• Create product messaging, value propositions, and marketing collateral.
• Plan and manage product launch campaigns across digital channels.
• Collaborate with product, sales, and marketing teams for go-to-market readiness.
• Develop and execute digital marketing campaigns (email, social, paid ads) to drive awareness and sales.
• Analyze product performance, campaign effectiveness, and feedback to iterate marketing strategies.
• Ensure product listings are optimized with accurate information, visuals, and copy.
• Stay updated on industry trends and best practices in e-commerce product marketing.

Skills

Product marketing

Digital marketing

Market research

SEO

Campaign management

Analytics tools

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

E-commerce platforms

Job description

About the Role

Our client, a well-established e-commerce entity, is looking for a creative and market-savvy E-commerce Product Marketing Specialist to join their team in Upington, Northern Cape. This role is central to crafting compelling product narratives, launching new products effectively, and driving demand within the online marketplace. You will be responsible for understanding market needs, positioning products strategically, and developing marketing campaigns that resonate with target audiences. The ideal candidate has a strong understanding of product marketing principles, digital marketing channels, and the e-commerce ecosystem. This position offers a hybrid work model, allowing for a blend of remote work and essential collaboration within our Upington office.

Key Responsibilities

• Develop and execute product marketing strategies for new and existing e-commerce products.
• Conduct market research, competitive analysis, and customer segmentation to identify product opportunities and positioning.
• Create compelling product messaging, value propositions, and marketing collateral.
• Plan and manage product launch campaigns across various digital channels.
• Collaborate with product development, sales, and marketing teams to ensure go-to-market readiness.
• Develop and execute digital marketing campaigns (e.g., email marketing, social media, paid advertising) to drive product awareness and sales.
• Analyze product performance, campaign effectiveness, and customer feedback to iterate on marketing strategies.
• Ensure product listings are optimized with accurate information, appealing visuals, and persuasive copy.
• Stay updated on industry trends and best practices in e-commerce product marketing.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in product marketing, digital marketing, or e-commerce marketing.
• Proven experience in developing and launching products within an e-commerce environment.
• Strong understanding of marketing principles, digital marketing channels, and SEO.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
• Proficiency in using marketing analytics tools and e-commerce platforms.
• Strong project management and organizational skills.
• Creative thinking and a results-oriented mindset.
• Ability to work collaboratively in a team and manage multiple priorities.
• Must be able to work from our Upington, Northern Cape office for hybrid arrangements.

Benefits

• Competitive annual salary based on experience and qualifications.
• Hybrid work model providing flexibility and essential office collaboration.
• Opportunity to influence product success and market positioning for a growing e-commerce brand.
• Creative environment where your marketing strategies can shine.
• Collaborate with a dedicated and innovative team.
• Professional development opportunities and career growth.
• Contribute directly to revenue generation and market share expansion.