E-commerce Product Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 391,000 - 558,000; Full time

Benefits offered by this job

Competitive salary

Remote work flexibility

Professional development

Health and wellness benefits

Collaborative team environment

Exposure to diverse e-commerce product

Career growth

Job summary

Placements24 seeks an E-commerce Product Marketing Specialist to drive launch and promotion of online products. You will craft messaging, define go-to-market strategies, and run campaigns that resonate with shoppers across multiple channels.

Based in Mahikeng, North West, this role blends marketing acumen with product positioning and allows for remote flexibility while collaborating across product, sales, and marketing teams to grow an online retail brand.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years in product marketing, preferably e-commerce.
• Proven ability to develop and execute product marketing strategies.
• Strong understanding of e-commerce and online consumer behavior.
• Excellent written and verbal communication; persuasive copywriting.
• Experience with market research and competitive analysis.
• Proficiency in marketing analytics and reporting.
• Ability to work with cross-functional teams.
• Strong project management and organizational skills.
• Creative thinking with passion for bringing products to market.

Responsibilities

• Develop and execute product marketing strategies for new and existing e-commerce products.
• Craft compelling product positioning and messaging that highlights key features and benefits.
• Create marketing collateral, including product descriptions, website copy, social content, and email campaigns.
• Collaborate with product management, sales, and marketing teams to ensure successful launches.
• Conduct market research and competitive analysis to identify opportunities and customer needs.
• Develop and manage go-to-market plans for product launches and promotions.
• Analyze product performance and marketing campaign effectiveness, providing insights for optimization.
• Manage online product listings and ensure accuracy across platforms.
• Stay current with e-commerce trends and consumer behavior.
• Identify and engage influencers or brand advocates to promote products.

Skills

Marketing analytics

Copywriting

Market research

Project management

Cross-functional collaboration

E-commerce understanding

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About the Role

Our client, a dynamic player in the e-commerce space, is seeking a creative and strategic E-commerce Product Marketing Specialist to join their team. This role is based in Mahikeng, North West , and focuses on driving the successful launch and promotion of products within the online retail environment. You will be responsible for developing compelling product messaging, defining go-to-market strategies, and executing marketing campaigns that resonate with target audiences and drive sales. The ideal candidate possesses a blend of marketing acumen, a deep understanding of product positioning, and a passion for the e-commerce industry. This is an exciting opportunity to contribute to product success and growth in a fast-paced online setting. We are looking for an individual who can translate product features into customer benefits and effectively communicate the value proposition across various marketing channels. The role offers remote flexibility, allowing for a balanced work-life integration.

Key Responsibilities

• Develop and execute product marketing strategies for new and existing e-commerce products.
• Craft compelling product positioning and messaging that highlights key features and benefits.
• Create marketing collateral, including product descriptions, website copy, social media content, and email campaigns.
• Collaborate with product management, sales, and marketing teams to ensure successful product launches.
• Conduct market research and competitive analysis to identify market opportunities and customer needs.
• Develop and manage go-to-market plans for product launches and promotions.
• Analyze product performance and marketing campaign effectiveness, providing insights for optimization.
• Manage online product listings and ensure accuracy and appeal across e-commerce platforms.
• Stay current with e-commerce trends, consumer behavior, and product marketing best practices.
• Identify and engage with relevant influencers or brand advocates to promote products.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in product marketing, preferably within an e-commerce setting.
• Proven ability to develop and execute successful product marketing strategies.
• Strong understanding of the e-commerce landscape and online consumer behavior.
• Excellent written and verbal communication skills, with a knack for persuasive copywriting.
• Experience with market research and competitive analysis.
• Proficiency in marketing analytics and reporting.
• Ability to work collaboratively with cross-functional teams.
• Strong project management and organizational skills.
• Creative thinking and a passion for bringing products to market.

Benefits

• Competitive salary and potential for bonuses based performance.
• Opportunity to work remotely and contribute to the success of an e-commerce brand based in Mahikeng .
• Professional development and training opportunities.
• Comprehensive health and wellness benefits package.
• A dynamic and collaborative team environment.
• Exposure to a wide range of e-commerce products and strategies.
• Career growth potential within the organization.