Performance Marketing Manager

Placements24; Sandton; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Bonuses

Remote work

Health insurance

Professional development

Team culture

Job summary

Placements24 is seeking an experienced Performance Marketing Manager to lead paid acquisition across Google Ads, social platforms, and programmatic channels in a fully remote role for South Africa.

You will optimize campaigns, perform A/B tests, analyze results, and report insights to stakeholders, shaping ROI and lead generation in a fast-growing digital marketing team.

Qualifications

• Experience leading paid media campaigns across Google, social, and programmatic channels.
• Strong analytics and conversion-tracking proficiency using web analytics tools.
• Bachelor's degree in Marketing, Business, Economics, or related field, or equivalent experience.

Responsibilities

• Develop and manage paid media strategies across channels including Google Ads, social media advertising, and programmatic advertising.
• Optimize campaign performance by monitoring metrics, conducting A/B tests, and adjusting bids, budgets, and targeting.
• Manage and allocate paid advertising budgets to achieve target CPA, ROAS, and lead generation goals.
• Conduct thorough keyword research, audience segmentation, and creative testing to improve campaign effectiveness.
• Analyze campaign data and provide detailed reports on performance, insights, and recommendations.
• Stay abreast of trends and best practices in performance marketing.

Skills

Paid media management

Google Ads

Facebook Ads Manager

Analytics

A/B testing

Campaign optimization

Budget management

Strategic thinking

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Programmatic platforms

Job description

About the Role

Our client is looking for an experienced and data-driven Performance Marketing Manager to lead their paid acquisition efforts in a fully remote capacity. This role is responsible for developing, implementing, and optimizing paid advertising campaigns across multiple digital channels to drive measurable results, such as leads and sales. You will leverage your expertise in SEM, social media advertising, and other paid channels to maximize ROI and achieve key performance indicators. This fully remote position is perfect for a strategic thinker who thrives on data analysis and campaign optimization in a flexible, distributed work environment, contributing to the growth of a cutting-edge digital marketing division.

Key Responsibilities

• Develop and manage paid media strategies across channels including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic advertising.


• Optimize campaign performance by continuously monitoring key metrics, conducting A/B tests, and adjusting bids, budgets, and targeting.


• Manage and allocate paid advertising budgets effectively to achieve target CPA, ROAS, and lead generation goals.


• Conduct thorough keyword research, audience segmentation, and creative testing to improve campaign effectiveness.


• Analyze campaign data and provide detailed reports on performance, insights, and actionable recommendations to stakeholders.


• Stay abreast of the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong track record of managing successful paid campaigns.


• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major paid media platforms.


• Proficiency in web analytics tools (e.g., Google Analytics) and a strong understanding of conversion tracking.


• Excellent analytical skills and the ability to interpret complex data to drive strategic decisions.


• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).


• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent experience.

Benefits

• Highly competitive salary and performance-based bonuses.


• Fully remote work environment offering maximum flexibility.


• Comprehensive health, dental, and vision insurance.


• Significant budget for professional development and training.


• A collaborative and results-oriented team culture.