E-commerce Marketing Manager

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation with bonuses

Fully remote work arrangement

Health, dental, and vision insurance

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to lead digital campaigns from a fully remote location. You will craft and execute strategies across SEM, SEO, social media, email marketing, and affiliate channels to grow revenue and customer acquisition.

You will analyze performance, optimize spend, mentor a marketing team, and collaborate with analytics to identify growth opportunities. The role requires a strategic, data-driven leader who thrives in a remote setting.

Qualifications

• 5+ years in e-commerce marketing management.
• Expertise across SEM, SEO, social, email, and affiliates.
• Strong analytical skills with GA/Ads proficiency.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive traffic and conversions.
• Oversee paid advertising campaigns (SEM and social ads) to maximize ROI.
• Manage email marketing campaigns including segmentation and automation.
• Collaborate with SEO to improve organic rankings and traffic.
• Analyze marketing data to identify trends and optimize spend.
• Lead and mentor the marketing team to high performance.

Skills

SEM

SEO

Social media marketing

Email marketing

Affiliate marketing

Analytics

Leadership

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Google Ads

Excel

Landing page optimization tools

Job description

About the Role

Our client is seeking a strategic and experienced E-commerce Marketing Manager to lead their online marketing efforts and drive significant revenue growth. This fully remote role involves developing and executing comprehensive marketing strategies across paid search, social media, email marketing, SEO, and affiliate channels. You will be responsible for analyzing campaign performance, optimizing spend, and identifying new growth opportunities to enhance our brand's digital footprint and customer acquisition. This is a leadership position for a seasoned marketer who excels in a remote setting and is passionate about achieving measurable results in the competitive e-commerce landscape.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing strategies to drive traffic, conversions, and customer lifetime value for the e-commerce business.
• Oversee and optimize paid advertising campaigns (SEM, social media ads) to ensure maximum ROI and efficient spend.
• Manage email marketing campaigns, including segmentation, automation, and content strategy, to nurture leads and retain customers.
• Collaborate with the SEO team to improve organic search rankings and drive qualified traffic.
• Analyze marketing data and website analytics to track performance, identify trends, and provide actionable insights for continuous improvement.
• Lead and mentor a team of marketing specialists, fostering a collaborative and high-performance culture.

Requirements

• Proven experience (5+ years) in e-commerce marketing management, with a track record of driving significant growth.
• In-depth knowledge of various digital marketing channels, including SEM, SEO, social media advertising, email marketing, and affiliate marketing.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics platforms.
• Experience with e-commerce platforms and a deep understanding of the customer journey.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work arrangement, offering extensive flexibility and autonomy.
• Comprehensive health, dental, and vision insurance.
• Opportunities for career advancement and leadership development.
• A dynamic and innovative remote work environment with a focus on results.