E-commerce Performance Marketer

Placements24; East London; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Training opportunities

Competitive salary

Job summary

Placements24 is seeking a highly analytical E-commerce Performance Marketer to drive online growth in East London. You will plan, execute and optimize paid campaigns across Google Ads, Facebook/Instagram, and other channels with a sharp focus on ROI and CAC.

You will monitor performance metrics, run A/B tests, and collaborate with content/design teams to improve ad copy and landing pages. The role offers a hybrid work setup and competitive compensation.

Qualifications

• Degree in Marketing or related quantitative field.
• Experience in performance marketing with e-commerce focus is required.
• Strong understanding of ROAS, CPA, CTR and CPC metrics.

Responsibilities

• Plan, execute and optimize paid digital campaigns across search, social and display.

Skills

Performance marketing

Google Ads & Meta Ads Manager

Analytics & data interpretation

A/B testing

Landing page optimization

Budget management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-oriented E-commerce Performance Marketer to drive measurable growth for their online business in East London. You will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various channels, including search, social, and display advertising, with a sharp focus on ROI and customer acquisition cost. This role requires a deep understanding of performance marketing metrics, A/B testing methodologies, and the ability to translate data insights into impactful marketing actions. Join a dynamic team dedicated to maximizing online sales and achieving ambitious growth targets in a competitive market.

Key Responsibilities

• Develop, manage, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and campaign targeting to ensure maximum reach and efficiency.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and implementing data-driven adjustments to improve results.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to identify best-performing strategies.
• Collaborate with the content and design teams to create compelling ad copy and visuals that resonate with target audiences.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve performance goals.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• 3-5 years of hands-on experience in performance marketing, with a strong emphasis on e-commerce.
• Proven track record of managing successful paid search (SEM/PPC) and paid social campaigns.
• Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager) and web analytics tools (Google Analytics).
• Strong analytical and problem-solving skills, with the ability to interpret data and drive actionable insights.
• Experience with landing page optimization and A/B testing frameworks.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work arrangement for a flexible work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for advanced training and certification in digital advertising and analytics.
• A collaborative and results-driven work environment in East London.