E-commerce Performance Analyst

Placements24; South Africa; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Bonuses

Medical insurance

Paid time off

Professional growth

Team in Queenstown

Job summary

Placements24 is seeking an E-commerce Performance Analyst to join our Queenstown team. You will track and interpret KPIs across all e-commerce channels, build dashboards, and deliver actionable insights to optimize online sales and marketing effectiveness.

The role focuses on analyzing customer behavior, sales trends, and marketing results to drive growth, with a strong emphasis on data visualization and A/B testing to recommend optimizations.

Qualifications

• Proven experience as an E-commerce Analyst, Marketing Analyst, or Data Analyst with a focus on online retail.
• Strong proficiency in data analysis tools such as Google Analytics, Excel, and SQL.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to translate complex data into clear, concise, and actionable insights.
• Understanding of e-commerce operations and digital marketing principles.

Responsibilities

• Track, analyze, and report on KPIs for all e-commerce channels, including website traffic, conversion rates, sales, CAC, and CLV.
• Develop and maintain dashboards and reports using data visualization tools to present findings to stakeholders.
• Conduct in-depth analysis of customer behavior, sales trends, and marketing campaign effectiveness to identify opportunities for growth.
• Provide actionable insights and recommendations to marketing, sales, and product teams to optimize strategies and drive revenue.
• Perform A/B testing analysis and provide recommendations for website and campaign optimization.
• Stay up-to-date with industry best practices and new analytical tools in digital marketing and e-commerce.

Skills

Data analysis

SQL

Google Analytics

Excel

A/B testing

Data visualization

Tools

Tableau

Power BI

SQL Server

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented E-commerce Performance Analyst to join their team in Queenstown . This role is crucial for driving informed decision-making by interpreting complex data from various e-commerce channels. You will be responsible for tracking, analyzing, and reporting on key performance indicators (KPIs) to identify trends, uncover insights, and provide actionable recommendations to optimize online sales and marketing efforts. This is an excellent opportunity for a data enthusiast to contribute significantly to the strategic direction of the company\'s online business.

Key Responsibilities

• Track, analyze, and report on key performance indicators (KPIs) for all e-commerce channels , including website traffic, conversion rates, sales, customer acquisition cost, and customer lifetime value.
• Develop and maintain dashboards and reports using data visualization tools to present findings to stakeholders.
• Conduct in-depth analysis of customer behavior, sales trends, and marketing campaign effectiveness to identify opportunities for growth and improvement.
• Provide actionable insights and recommendations to the marketing, sales, and product teams to optimize strategies and drive revenue.
• Perform A/B testing analysis and provide recommendations for website and campaign optimization.
• Stay up-to-date with industry best practices and new analytical tools in digital marketing and e-commerce.

Requirements

• Proven experience as an E-commerce Analyst , Marketing Analyst, or Data Analyst with a focus on online retail.
• Strong proficiency in data analysis tools such as Google Analytics, Excel, and SQL.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to translate complex data into clear, concise, and actionable insights.
• Understanding of e-commerce operations and digital marketing principles.

Benefits

• Competitive annual salary and potential for bonuses.
• Comprehensive medical, dental, and vision insurance.
• Paid time off and company holidays.
• Opportunities for professional growth and skill development.
• A collaborative team environment in Queenstown .