E-commerce Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Performance bonuses

Flexible remote work

Health & wellness benefits

Professional development

Sandton-based growth

Job summary

Placements24 is seeking an E-commerce Marketing Specialist in Sandton to drive online sales and brand visibility. You will manage campaigns across paid search, social media, email, and affiliates to optimize the customer journey and revenue growth.

The role requires a data-driven mindset, strong analytics, and collaboration with SEO/Content teams. Flexible remote options and ongoing learning opportunities are offered.

Qualifications

• Proven experience in e-commerce marketing or digital marketing.
• Strong understanding of SEO, SEM, social media advertising, and email marketing automation.
• Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms.
• Excellent analytical and problem-solving skills with a data-driven approach.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns to drive traffic and conversions.
• Develop and manage email marketing campaigns with segmentation, automation, and A/B testing.
• Analyze website and campaign performance data to identify trends and opportunities.
• Collaborate with content to ensure brand alignment and SEO best practices.
• Manage relationships with affiliate partners and influencers.
• Research and implement new strategies to improve conversion rates and CLV.

Skills

E-commerce marketing

Digital marketing

SEO/SEM

Email automation

Analytics

AB testing

Communication

Remote collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

E-commerce platforms

Job description

About the Role

Our client is looking for a motivated and skilled E-commerce Marketing Specialist to drive online sales and brand visibility from Sandton . This role focuses on developing and executing strategies to optimize the online customer journey, from attracting traffic to converting visitors into loyal customers. You will manage campaigns across paid search, social media advertising, email marketing, and affiliate programs, all aimed at enhancing e-commerce performance. This is a fantastic opportunity for a data-driven marketer eager to make a direct impact on revenue growth in a thriving e-commerce environment.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
• Develop and manage email marketing campaigns , including segmentation, automation, and A/B testing for maximum effectiveness.
• Analyze website and campaign performance data to identify trends, insights, and opportunities for growth.
• Collaborate with the content team to ensure all marketing materials are aligned with brand strategy and SEO best practices.
• Manage and grow relationships with affiliate partners and influencers.
• Continuously research and implement new strategies to improve e-commerce conversion rates and customer lifetime value.

Requirements

• Proven experience in e-commerce marketing or digital marketing with a focus on online sales.
• Strong understanding of SEO, SEM, social media advertising , and email marketing automation.
• Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms.
• Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
• Strong communication and collaboration skills, with the ability to work effectively in a remote setting.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary with performance-based bonuses.
• Flexible remote work options available.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and continuous learning.
• Be a key player in the growth of an innovative e-commerce business based in Sandton .