E-commerce Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonuses

Health, dental, and vision insurance

Professional development

Team culture in Benoni

Job summary

An e-commerce marketing specialist is needed in Benoni to drive online sales and customer engagement through targeted digital campaigns across email, social media, and SEM. The role is hybrid, blending in-office collaboration with remote flexibility to deliver measurable results.

You will develop, execute, and optimize campaigns on Google Ads and Facebook Ads, create email workflows, analyze performance data, and collaborate with content to align brand messaging.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong knowledge of digital marketing channels including SEO, SEM, social media advertising, and email marketing.
• Proficiency with marketing analytics tools and e-commerce platforms.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Develop and execute e-commerce marketing campaigns across digital channels such as email, social media, and PPC.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads.
• Create engaging email marketing content and automation workflows to nurture leads and drive sales.
• Analyze campaign performance data and provide insights to improve marketing effectiveness.
• Collaborate with the content team to ensure marketing materials align with brand messaging.
• Stay up-to-date with the latest trends and best practices in e-commerce marketing.

Skills

Digital marketing

SEO/SEM

Email marketing

Analytics

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client is seeking a creative and analytical E-commerce Marketing Specialist to join their dynamic team in Benoni . This role is vital in driving online sales and enhancing customer engagement through targeted digital marketing efforts. You will be responsible for developing and executing campaigns across various channels, including email marketing, social media advertising, and search engine marketing. The ideal candidate is passionate about e-commerce, possesses strong digital marketing skills, and thrives in a collaborative environment. This hybrid role offers a blend of in-office collaboration and remote flexibility, providing a great opportunity to make a tangible impact on the company's online success.

Key Responsibilities

• Develop and execute e-commerce marketing campaigns across digital channels such as email, social media, and PPC.
• Manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads.
• Create engaging email marketing content and automation workflows to nurture leads and drive sales.
• Analyze campaign performance data and provide insights to improve marketing effectiveness.
• Collaborate with the content team to ensure marketing materials align with brand messaging.
• Stay up-to-date with the latest trends and best practices in e-commerce marketing.

Requirements

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong knowledge of digital marketing channels, including SEO, SEM, social media advertising, and email marketing.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and e-commerce platforms.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model promoting flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional development.
• Vibrant team culture in Benoni .