Digital Marketing Specialist - E-commerce

Placements24; Benoni; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Training & development

Collaborative team environment

Job summary

Placements24 in Benoni is seeking a Digital Marketing Specialist to drive the company’s e-commerce growth. You will manage SEO, SEM, social media, email marketing, and content initiatives to boost brand visibility, traffic and online sales.

The role requires proven digital marketing experience, strong analytics, and a track record of ROI-focused campaigns. This on-site position offers collaboration with a dynamic team in Gauteng.

Qualifications

• Proven experience in digital marketing, especially in e-commerce.
• In-depth knowledge of SEO, SEM, social media, content marketing and email marketing.
• Strong analytical skills and ability to derive insights from data.

Responsibilities

• Develop, implement and optimize multi-channel digital marketing campaigns.
• Improve organic search rankings through technical and content optimizations.
• Manage paid advertising campaigns (PPC) on Google Ads and social platforms.
• Create engaging content for social media and email channels.
• Develop and execute email marketing campaigns to nurture leads.
• Analyze campaign performance and deliver actionable insights to stakeholders.

Skills

Digital marketing

SEO/SEM

Content creation

Email marketing

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to drive their e-commerce success in Benoni . This role will focus on developing and executing online marketing strategies to increase brand awareness, website traffic, and online sales. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing, ensuring alignment with business goals. This is a fantastic opportunity for a digital marketing expert to make a significant impact within the growing e-commerce landscape of Gauteng.

Key Responsibilities

• Develop, implement, and manage effective digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display advertising).
• Optimize website content and structure for search engines (SEO) to improve organic search rankings.
• Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, focusing on ROI and conversion rates.
• Create engaging content for social media platforms and execute social media marketing strategies.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights and reports to stakeholders.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong track record in e-commerce .
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong project management and organizational skills.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Competitive annual salary and performance-related bonuses.
• Opportunity to lead digital marketing efforts for a prominent e-commerce brand in Benoni .
• Comprehensive health and retirement benefits.
• Access to ongoing training and professional development in digital marketing.
• A dynamic and collaborative team environment that values innovation.