Digital Marketing Specialist - E-commerce

Placements24; Pretoria; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness benefits

Employee discounts

Job summary

Placements24 is seeking a results-driven Digital Marketing Specialist to lead online campaigns for a Pretoria-based e-commerce brand. You will drive traffic, generate leads, and optimize conversions across SEO, SEM, email marketing, and social media advertising.

You will analyze website performance with Google Analytics, conduct market research, and collaborate with a data-oriented team to maximize ROI in a hybrid work setting.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media.
• Proficiency with Google Analytics and Google Ads.
• Excellent analytical and problem-solving skills with the ability to translate insights into action.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive online sales.
• Manage and optimize SEO and SEM campaigns.
• Create and manage email marketing campaigns, including segmentation and automation.
• Oversee social media marketing, content strategy, paid advertising, and community engagement.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools.
• Conduct market research and competitor analysis to identify opportunities and optimize spend.

Job description

About the Role

Our client is seeking a results-driven Digital Marketing Specialist to spearhead their online marketing initiatives in Pretoria . This role is crucial for driving traffic, generating leads, and maximizing conversions for their e-commerce platform. You will be responsible for developing, implementing, and managing diverse online marketing campaigns, including SEO, SEM, email marketing, and social media advertising. This is an excellent opportunity for a data-oriented marketer to contribute significantly to the growth of a leading e-commerce brand, working within a team that champions innovation and performance measurement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand visibility and drive online sales.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Oversee social media marketing efforts, including content strategy, paid advertising, and community engagement.
• Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
• Conduct market research and competitor analysis to identify new opportunities and optimize marketing spend.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful campaign management.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media platforms.
• Proficiency with Google Analytics , Google Ads, and other relevant digital marketing tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Experience in the e-commerce sector is highly desirable.

Benefits

• Competitive salary with performance-based bonuses.
• Hybrid work model providing flexibility.
• Comprehensive health and wellness benefits package.
• Generous employee discounts on our client's product range.
• A dynamic and innovative work environment in Pretoria .