Digital Marketing Manager - E-commerce

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible hybrid work arrangement

Health insurance

Retirement planning

Career advancement opportunities

Job summary

Placements24 seeks a seasoned Digital Marketing Manager to lead e-commerce marketing from Vereeniging. You will drive SEO, SEM, social media, email, and content strategy to boost online sales and brand visibility.

The role blends office collaboration with remote work flexibility and requires strategic leadership of a marketing team. You will develop integrated campaigns, analyze performance, and manage budgets to maximize ROI, partnering with cross-functional teams to hit KPI targets in a

Qualifications

• Experience as a Digital Marketing Manager, preferably in an e-commerce environment.
• Strong understanding of major digital marketing channels and best practices.
• Proven success in developing and implementing online campaigns.
• Expertise in SEO, SEM, Google Analytics, and marketing automation tools.
• Excellent leadership, communication, and analytical skills.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy to achieve e-commerce objectives.
• Manage and optimize SEO, SEM, paid social media, and email marketing campaigns to drive traffic and conversions.
• Oversee the creation of engaging and high-performing content across all digital channels.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights for improvement.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and results.
• Manage the digital marketing budget effectively to maximize ROI and achieve KPIs.

Skills

Digital marketing

E-commerce

SEO

SEM

Social media

Email marketing

Content strategy

Google Analytics

Marketing automation

Leadership

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

About the Role

Our client is seeking a seasoned Digital Marketing Manager to lead their e-commerce marketing initiatives from their Vereeniging office. This pivotal role involves overseeing all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content strategy, to drive online sales and brand visibility. You will be responsible for developing and implementing integrated marketing campaigns, analyzing performance, and managing a team of marketing professionals. This hybrid role requires a strategic thinker with a proven track record in the e-commerce landscape, balancing office-based collaboration with remote work flexibility.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to achieve e-commerce objectives.


• Manage and optimize SEO, SEM, paid social media, and email marketing campaigns to drive traffic and conversions.


• Oversee the creation of engaging and high-performing content across all digital channels.


• Analyze campaign performance using tools like Google Analytics and provide actionable insights for improvement.


• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and results.


• Manage the digital marketing budget effectively to maximize ROI and achieve KPIs.

Requirements

• Proven experience as a Digital Marketing Manager , preferably within an e-commerce environment.


• Strong understanding of all major digital marketing channels and best practices.


• Demonstrated success in developing and implementing successful online marketing campaigns.


• Expertise in SEO, SEM, Google Analytics, and marketing automation tools.


• Excellent leadership, communication, and analytical skills.


• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary with performance-based bonuses.


• Flexible hybrid work arrangement.


• Comprehensive health insurance and retirement planning.


• Generous paid time off and opportunities for career advancement.


• A dynamic and innovative work environment in Vereeniging .