E-commerce Marketing Analyst — Data-Driven Growth (Hybrid/Remote)

Placements24; Sandton; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health, dental, and vision insurance

Professional development opportunities

Data-driven culture

Job summary

Placements24 is seeking a highly analytical E-commerce Marketing Analyst to join the team. You will measure, analyze, and report on digital marketing effectiveness, create dashboards, and perform deep-dive analyses into customer behavior and market trends.

This hybrid role offers remote flexibility with in-office sessions at our Sandton headquarters. You will track KPIs, monitor campaign performance, and deliver insights to optimize strategies and drive growth.

Qualifications

• Bachelor's degree in a quantitative field or Marketing Analytics.
• 2+ years of marketing analytics experience, preferably in e-commerce.
• Proficient with data analysis and visualization tools (GA, SQL, Tableau, Power BI).
• Strong understanding of digital marketing metrics and channels.

Responsibilities

• Develop and maintain marketing dashboards and reports to track KPIs across digital channels.
• Analyze campaign performance data and provide actionable optimization recommendations.
• Analyze customer behavior, segmentation, and lifetime value to inform strategies.
• Monitor website traffic, conversion rates, and engagement using analytics tools.
• Collaborate with marketing to set benchmarks, forecast results, and measure impact of initiatives.
• Present data findings clearly to stakeholders at multiple levels.

Skills

Analytical thinking

Statistical knowledge

Problem solving

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

SQL

Tableau

Power BI

Job description

Placements24 is seeking a highly analytical E-commerce Marketing Analyst to join the team. You will measure, analyze, and report on digital marketing effectiveness, create dashboards, and perform deep-dive analyses into customer behavior and market trends.

This hybrid role offers remote flexibility with in-office sessions at our Sandton headquarters. You will track KPIs, monitor campaign performance, and deliver insights to optimize strategies and drive growth.