Data-Driven E-commerce Growth Lead (Hybrid)

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Employee discounts

Bonus potential

Job summary

Placements24 in Johannesburg is seeking a senior E-commerce Marketing Manager to lead online sales and digital presence. You will develop and execute strategies across digital channels to drive acquisition, engagement, and conversion.

The ideal candidate has 5+ years in e-commerce marketing with a strong social media focus, proven analytics experience, and the ability to manage budgets and CRO/A/B testing. This role offers a hybrid work model, competitive salary, and health benefits.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years in e-commerce marketing with emphasis on social media.
• Experience with Google Analytics, social media analytics, and CRM platforms.
• Proven ability to manage paid advertising budgets and measure ROI.
• Strong CRO and A/B testing knowledge.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Develop and implement e-commerce marketing strategies including SEO, SEM, email marketing, and social media advertising.
• Manage paid social campaigns on platforms such as Facebook, Instagram, and TikTok to meet ROI and KPIs.
• Analyze website traffic, user behavior and sales data to identify trends and opportunities.
• Oversee creation of marketing content and promotional materials for online channels.
• Collaborate with product, sales and design to ensure brand consistency and promotion.
• Stay updated on digital marketing trends and e-commerce tech.

Skills

Google Analytics

Social media analytics

CRM platforms

CRO

A/B testing

Leadership

Project management

SEO

SEM

Email marketing

Social media advertising

Education

Bachelor's degree in Marketing or Business

Master's degree (plus)

Tools

CRM platforms

Job description

Placements24 in Johannesburg is seeking a senior E-commerce Marketing Manager to lead online sales and digital presence. You will develop and execute strategies across digital channels to drive acquisition, engagement, and conversion.

The ideal candidate has 5+ years in e-commerce marketing with a strong social media focus, proven analytics experience, and the ability to manage budgets and CRO/A/B testing. This role offers a hybrid work model, competitive salary, and health benefits.